Together We Nudge

What does it really take to build a fashion brand from Gombe that the world notices?

Jibrin Ahmed is an award-nominated entrepreneur, business administrator, and the founder of JB Textiles & More — a luxury fashion brand established in 2019 that specialises in premium fabrics, bespoke tailoring, traditional caps, and men’s accessories. From grooms and groomsmen styling to international shipping across the UK, Canada, South Africa, Uganda, and beyond, Jibrin has built something most people said couldn’t be done from here.

In this episode, host Balkisu Musa Manaja sits down with Jibrin to talk about how he started JB Textiles & More and what those early days looked like, building a luxury brand in a market that wasn’t ready for it, the reality of running a fashion business — what people see and what they don’t, how he manages high-profile clients and keeps them coming back, and his vision for taking the brand even further beyond Nigeria.

This episode is for every entrepreneur sitting on an idea, every creative wondering if where they are is enough, and everyone who believes that style is more than just an outfit — it’s a statement.

Follow Jibrin Ahmed: @jb_textile

Me ya sa matasa suna zuwa makaranta shekaru da yawa, amma suka kammala ba su da abin yi?

A wannan episode, Bilkisu Musa Umar ta zauna tare da Adamu Ahmed Yarma, malami, mai bincike, shugaban al'umma, da kuma ƙwararren kafofin watsa labarai. Adamu yana aiki a matsayin Malami a Kwalejin Ilimi ta Tarayya (Fasaha), Gombe, kuma yana bin diddigin digirin digirgir a fannonin Fasahar Sadarwa a Jami'ar Universitas Gunadarma, Indonesia. Ya wallafa sama da kasidu 17 da aka bita a mujallu na kimiyya, kuma ya shiga taro da yawa na ƙasa da ƙasa. Baya ga aikin ilimi, Adamu ya nuna sadaukar da kai ga jagoranci da ci gaban al'umma ta hanyar kafuwar Youth Liberation, da kuma hidimomi masu yawa a cibiyoyin al'umma da musulunci.

A cikin mintoci 40, Adamu ya binciko dalilin da ya sa ilimi ba tare da sana'a ba ke zama matsala ta gaske ga matasan Arewa, gibin da ke tsakanin abin da ake koyarwa a makaranta da abin da kasuwa ke bukata, yadda matasa za su iya haɗa ilimi da sana'a kafin su kammala karatu, da kuma abin da iyali, malamai, da gwamnati za su iya yi don canza wannan yanayi.

Wannan episode yana da amfani ga kowace matashi a Arewacin Najeriya, malamai, iyaye, da duk wanda ke son fahimtar dalilin da ya sa ilimi kadai ba ya isa kuma yadda ake magance wannan matsala.

Bi Adamu Ahmed Yarma don ƙarin ilimi kan ilimi, fasaha, da ci gaban matasa.

Ku samu mu a Instagram da TikTok @nudgehubstudio da kuma duk dandaloli @thenudgehub.

Cin zarafin mata ba batu na sirri ba ne, matsala ce ta al'umma wacce dole ne kowa ya tashi ya yi yaki da ita.

A wannan episode, Zuwaira Muhammad Manzo ta zauna tare da Barr. Martha Oyanta Daniel, lauya, mai fafutukar kare hakkin jinsi, da kuma ƙwararriyar ci gaban al'umma mai kwarewa sama da shekaru goma a fannin shari'a, mulki, hakkokin ɗan adam, kariyar yara, da shiga harkokin jama'a. Ita ce wadda ta kafa kuma Daraktar Zartarwa ta Advocacy for Children's Right Initiative (ACRI), inda take jagorantar shirye-shirye kan hakkokin yara, daidaiton jinsi, ingantaccen ilimi, adalcin yanayi, da ci gaban al'umma. Tana kuma aiki a matsayin Mataimakin Shugabar FIDA Gombe, Daraktar Shari'a ta ANGO Gombe State, da Jami'ar Jiha ta BudgIT Foundation, inda take inganta gaskiya, lissafi, da shiga al'umma wajen bin diddigin ayyukan gwamnati.

A cikin wannan tattaunawa mai zurfi, Barr. Martha ta yi magana kan nau'o'in zalunci da cin zarafin mata da ake fuskanta a Najeriya, yadda doka da al'umma za su haɗa kai wajen kare mata da 'ya'ya mata, matsayin kowace mace wajen tsayawa don kare kansu da 'yan uwansu, da kuma yadda ake iya gina al'umma mai kyau ta hanyar tabbatar da adalci ga dukkan jinsi.

Wannan episode yana da amfani ga kowace mace, kowace uwa, masu fafutuka, da duk wanda ke son fahimtar yadda ake yaki da cin zarafin mata a Najeriya.

Bi Barr. Martha Oyanta Daniel akan Shafukanta na sada zumunta @innocent_martha

Ku samu mu a Instagram da TikTok @nudgehubstudio da kuma duk dandaloli @thenudgehub.

Waya a hannunka na iya zama kayan aiki na samun kudi, idan ka san yadda za ka yi amfani da ita.

A wannan episode, Zuwaira Muhammad Manzo ta zauna tare da Sadiq Jibril Kasko, mai ilimin tallace-tallace na dijital, mai tsara alamar kasuwanci, da kuma mai horar da fasahar dijital wanda ke da sha'awar taimaka wa mutane da kasuwanci su yi nasara a tattalin arzikin dijital. Sadiq shi ne wanda ya kafa Influence Academy Nigeria, cibiya da ke koyar da matasa, 'yan kasuwa, da ƙwararru fasahar dijital ta aiki, hanyoyin gina suna, da tsarin haɓaka kasuwanci. Shi ne kuma wanda ya kafa Gombe Dopest Hub, ɗaya daga cikin manyan dandalolin tasiri a Jihar Gombe, mai nuna gwanintar 'yan gida da ƙara dama.

A cikin wannan tattaunawa ta awa ɗaya, Sadiq ya bayyana yadda za a juya wayar hannu ta zama hanyar samun kudi da sana'a ta gaske, abin da matasa suke bukata su fara yi don shiga tattalin arzikin dijital, yadda ake gina suna da ɗaukaka a yanar gizo daga karce, da kuma yadda fasahar dijital ke buɗe ƙofofi a Arewacin Najeriya da duniya baki ɗaya.

Wannan episode yana da amfani ga kowace matashi da ke son sanin yadda za a fara samun kuɗi ta hanyar dijital, masu kirkire-kirkire, da duk wanda ke son gina kasuwanci daga baiwarsa ta halitta a zamanin dijital.

Ku biyo Sadiq Jibril Kasko: @the_brandinfluencer da @gombe_dopest

Ku samu mu a Instagram da TikTok @thnudgehubstudio da kuma duk dandaloli @thenudgehub.

Azizah Idris M. kan yadda ta haɗa rubutu, shawarwarin aure, da kasuwanci a cikin rayuwa ɗaya.

A wannan episode, Sulaiman ya zauna tare da Azizah Idris M., marubuciya mai yalwa, mai ba da shawara kan aure, da kuma ƙwararriyar ICT mai fagen ilimi a Kimiyyar Kwamfuta da Ilimin Halayyar Dan Adam. Azizah ta wallafa littattafai 27 a Turanci da Hausa, inda ayyukanta suka kai karatu sama da miliyan 4 a yanar gizo. Ta horar da mata sama da 5,000 kan al'amuran aure da dangantaka, kuma tana aiki a matsayin Shugabar ICT a Gombe State Muslim Pilgrims' Welfare Board.

A cikin awa ɗaya da rabi na tattaunawa mai zurfi, Azizah ta raba darussa kan yadda take daidaita rayuwar aure da shekaru 18, maganar rubuta littattafai biyu kan dangantaka Before You Tie the Knot da Create Your Happy Home, sirrin da ya ba ta damar gina kasuwanci daga baiwarsa ta halitta, da kuma yadda take haɗa fasahar zamani da al'adun gargajiya wajen taimakon mata a Arewacin Najeriya.

Wannan episode yana da amfani ga mata masu neman ilimi kan aure da dangantaka, matasa masu son gina kasuwanci daga rubuce-rubuce ko baiwa, da kuma duk wanda ke son fahimtar yadda za a rayu cikakkiyar rayuwa a matsayin mace a Najeriya ta yau.

Bi Azizah Idris a safukanta ta sada zumunta @ummyasmeen.counsels don ayyukanta da shawarwari.

Ku samu mu a Instagram da TikTok @nudgehubstudio da kuma duk dandaloli @thenudgehub.

Matasa na da dama a gaban su, amma yawancinsu ba su san inda za su fara ba.

A wannan episode, Balkisu Musa Manaja ta zauna tare da Saifullah Ibrahim Waziri, masanin fasahar bayanai, mai nazarin tsarin kwamfuta, da kuma ƙwararren mai kula da haraji da kudaden shiga, wanda ke da kwarewa sama da shekaru 10 a bangarorin gwamnati, jama'a, da masu zaman kansu. Saifullah ya taɓa zama Daraktan Zartarwa na Gombe State Internal Revenue Service, inda ya jagoranci sauye-sauye masu muhimmanci kamar tattara kudaden shiga ta dijital, daidaita haraji, da gyare-gyaren doka, wanda ya taimaka wajen ɗaga IGR na jihar daga naira biliyan 8.6 a shekarar 2020 zuwa naira biliyan 13.14 a shekarar 2022.

A cikin wannan tattaunawa mai tsawo na awa ɗaya da mintoci takwas, Saifullah ya buɗe hanya kan yadda fasaha ke canza duniyar haraji da gudanar da kudaden jama'a, damammakin da ke jiran matasa a fannonin IT, haraji, da kula da kudaden shiga, da kuma yadda matasa za su iya amfani da ilimi da kirkire-kirkire don gina makoma mai ƙarfi a Najeriya ta yau.

Wannan episode yana da amfani ga kowane matashi da ke son fahimtar yadda tsarin gudanar da kudi da fasaha ke haɗuwa don ƙirƙirar dama a Najeriya, musamman a Arewacin kasar.

Bi Saifullah Ibrahim Waziri don ƙarin ilimi kan fasaha, haraji, da ci gaban tattalin arziki a facebook

Ku samu mu a Instagram da TikTok @thenudgehubstudio da kuma duk dandaloli @thenudgehub.

A wannan episode, Zuwaira Muhammad Manzo ta zauna tare da Aisha Ibrahim Abdullahi, wadda aka fi sani da Hajja the Midwife, ma'aikaciyar jinya, mai fafutukar kiwon lafiyar mata, da kuma mai ilimantarwa kan lafiyar jama'a a Arewacin Najeriya. Ita ce wadda ta kafa dandalin Hajja the Midwife, wanda ke ba da ilimi na tushe kan juna biyu, haihuwa, lafiyar haihuwa, shayarwa, kulawa da jarirai, da kuma lafiyar mata gabaɗaya, inda ta kai ga dubunnan mutane a yanar gizo da kuma dubbai ta hanyar wayar da kai a al'umma.

A cikin mintoci 49, Hajja ta yi magana a kan dalilin da ya sa ilimi kan lafiyar mata yana ceton rayuka, abin da mata a Arewacin Najeriya suke cancanta su sani game da jikinsu da lafiyarsu, yadda take haɗa ilimin lafiya da al'adun gargajiya, da kuma tafiyar da ta kai ta ga kafa daya daga cikin manyan dandalolin kiwon lafiya a yankin.

Wannan episode yana da muhimmanci ga kowace mace, kowace uwa, da kuma duk wanda yake son fahimtar yadda ake kare lafiyar mata a Arewacin Najeriya.

zaku iy samun Hajja the Midwife a duk dandali don ƙarin ilimi kan lafiyar mata.

Ku samu mu a Instagram da TikTok @nudgehubstudio da

What if the reason most young leaders fail is not lack of vision, but lack of the right words?

In this episode, Zuwaira Muhammad Manzo sits down with Aliyu Danladi, author, communication consultant, climate advocate, youth leader, Speaker of the Gombe State Youth Parliament, and Founder of Speak to Success Consultancy Ltd. His debut book, Storm Across the Sahel, was First Runner-Up for the 2023 Abubakar Gimba Prize for Short Stories, and in 2026 he received the 100 Young Leaders and Innovators Award for his contributions to leadership, communication, climate advocacy, and social impact.

Over 40 minutes, Aliyu breaks down why communication is not just a soft skill but a core leadership tool, how young people can use their voice to drive real civic and community change, what climate advocacy looks like when you lead with storytelling, and the philosophy behind building platforms that empower youth to speak, lead, and act.

This episode is for Nigerian youth who want to lead with clarity, creatives who want their words to carry weight, and anyone who has ever underestimated the power of knowing how to communicate.

Follow Aliyu Danladi for more on leadership, communication, and climate advocacy.

Find us on Instagram and TikTok @nudgehubstudio and across all platforms @thenudgehub.

Ta yaya 'yan kasuwa, musamman mata a yankin Arewa, za su iya amfani da damar dandalin sada zumunta wajen gina halatacciyar sana'a mai kawo kudin shiga na din-din-din? A daidai lokacin da kasuwancin zamani ya koma intanet, sanin hanyoyin da suka dace wajen tallata kaya da samun amana a wajen abokan ciniki shi ne babban makamin samun nasara.

A cikin wannan shirin na musamman na 'Together We Nudge Podcast', Babban Daraktan Kirkira na dandalinmu (Creative Director), Sulaiman Abubakar Salihu, shi ne ya jagoranci tattaunawar a karon farko da ya fito a matsayin mai gudanarwa. Muna ta tare da Zainab Umar Baffa, fitacciyar kwararriya a fannin tallace-tallace na zamani (digital marketer), kuma kocin koyar da dabarun samun kudi ta hanyar ilimi (knowledge monetization coach). Zainab, wadda ita ce ta kafa makarantar MAB Academy kuma take da gogewar aiki ta sama da shekaru takwas, ta gina kungiya mai karfi ta sama da mata 500 'yan kasuwa, sannan ta horas da mata fiye da 15,000 a cikin shekaru biyar da suka gabata kan yadda za su samu 'yancin kansu na kudi ta kafofin sada zumunta.

A cikin wannan sa'a guda da mintuna shida na tattaunawar, za ku gano matakan da za ku bi don canza asusunku na sada zumunta ya koma shagon kasuwanci mai inganci. Muna duba hanyoyin kirkirar abubuwan da za su janyo hankalin masu kallo, dabarun tallata kayayyaki ga mutanen da suka dace, da kuma yadda za a shawo kan kalubalen da mata ke fuskanta a harkar kasuwancin intanet a Arewa. Wannan shirin zai zama jagora na gari ga duk wanda ke son ganin kasuwancinsa ya bunkasa zuwa wani matakin na daban.

Wannan shirin na musamman ne ga mata masu tasowa a harkar kasuwanci, matasa masu son koyon digital marketing, da duk wani mai son canza bibiyarsa ta intanet zuwa hanyar samun kudi.

Kafofin Sadarwa na Bako (Connect With Our Guest)

• Zainab Umar Baffa: @themabacademy a Instagram da TikTok

• TikTok & Instagram: @nudgehubstudio

• Facebook, LinkedIn, X, & YouTube: @thenudgehub

Kada ku manta ku danna LIKE, ku yi COMMENT, sannan ku danna SUBSCRIBE don kallon wasu shirye-shiryen masu fadakarwa da bunkasa tunani!

Kafofin Sadarwa na Shiri (Follow The Hub)

How can young leaders actively step into positions of power to build a more equitable and just society? True civic change requires moving past passive observation and learning how to navigate the complex intersection of governance, community development, and public policy.

In this episode, we sit down with Adamu Usman Garko, a prominent Nigerian youth leader, published author, and social justice advocate. Adamu serves as the Founder of the Open Knowledge Development Initiative and represents Nigeria as a delegate to the UN IOM programme on climate mobility in Africa. As a three time Wikimedia Foundation grantee and an accomplished legal scholar, he brings a powerful perspective on how the younger generation can structurally influence policy and implement sustainable programs across the continent.

You will discover actionable frameworks for channeling youth advocacy into meaningful systemic reforms. We explore the strategic balance between tech literacy and grassroots governance, as well as practical methods for overcoming the historical barriers to youth inclusion. This conversation delivers a necessary masterclass on how to transform passion for civic advocacy into a lasting, scalable impact.

This episode is for young changemakers, civic advocates, and future policymakers determined to shape the socio political landscape of Africa.

Guest Socials: Instagram @augarko

Facebook: Adamu Usman Garko

Linkedln: https://www.linkedin.com/in/adamu-usman-garko-a88410228?utm_source=share_via&utm_content=profile&utm_medium=member_iosShow Handles: @nudgehubstudio on TikTok and Instagram, @thenudgehub on Facebook, LinkedIn, X, and YouTube