Talk is cheap on web2 platforms. Trolls, baseless opinions, and unsolicited recommendations thrive because there is little social cost for being annoying, or just plain wrong. But what would social platforms look like if everyone’s actual reputations were on the line?

Nir Kabessa is exploring this question through his company Yup—a tokenized social network where users can earn money and clout for their taste. Through tokens, Yup incentivizes content curation across the web. It is a social platform where everyone has reputational skin in the game.

Nir’s insights are extremely valuable because he has already built a product that has integrated tokens in the user experience. He also happens to be one of our favorite thinkers when it comes to building sustainable tokenized businesses.

We hope you enjoy this conversation as much as we did!