Tokyo Alumni Podcast

Tokyo Alumni Podcast Episode 59: Shinji Yamasaki (ASIJ 2003) CEO for RE:ERTH, healthcare, ASIJ, weight lifting, whiskey and cigars


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Shinji Yamasaki (ASIJ 2003)

CEO for RE:ERTH

​Born and raised in Tokyo, he attended ASIJ from Nursery Kindergarten, and graduated in 2003. He completed his Undergraduate Degree in Boston, then received his Masters in London. After working in top capital cities like New York, London, and Tokyo in finance (Lehman Brothers) and medical devices (Boston Scientific), he joined his family business, which owns several distributorships for international health and beauty brands. 

In 2017, he started RE:ERTH, a nature-derived, efficacious, and minimalistic skincare brand for healthy, mochi-skin. Using ingredients backed by studies from reputable universities like Kindai University and Oxford University, RE:ERTH combines the Japanese way of life with cutting-edge technology, and features proprietary ingredients including Japanese White Turmeric, which grows only on the brand’s farms in the Kyushu region of Japan.

Outside of work, his interests lie in fitness, horticulture (particularly succulents and cacti), and won't miss an opportunity to have a coffee and cigar!

Timestamp

0:56​ - Introduction
3:29​ - Why ASIJ/International School
5:15​ - Cultural Identity
8:33​ - Tokyo v New York v London (the "big 3")
16:15​ - Choosing a career path - comparing business culture in Japan to overseas
22:35​ - The birth of RE:ERTH, life as a CEO for the company
25:53​ - Scotch, Whiskey and Cigars
28:30​ - Weight lifting, 3-times not 6-times
32:40​ - ASIJ and Shinji
35:12​ - What is to come


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Tokyo Alumni PodcastBy Nickolas Harris

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