In this episode of The Gen-X-Perience, Stacey and Roy sit down with Tom Bell - founder of DrinkWell UK - the brand redefining what it means to drink well in your 40s, 50s, and beyond.

Though technically a millennial, Tom’s mission is pure Gen X: keep the fun, skip the nonsense. From launching low-sugar wines and better-for-you spirits to building a brand that resonates with the health-conscious-but-still-up-for-it crowd, Tom shares his journey from wine skeptic to wellness wine disruptor.

We chat 80s booze flashbacks, modern drinking habits, and what it means to “age well” without giving up everything we love. If you’ve ever found yourself reading the label before uncorking or just want to know what’s really in that “clean” wine trend - this one’s for you.

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