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Tom is the CEO of GoGet Carshare, Australia's largest and most recognised car sharing network. With over 3,000 vehicles in 6 cities services over 100,000 members across Australia, Tom has a deep experience in operating in the sharing economy. He discusses Australia’s mobility future and how the Australian car sharing business managed to become a successful brand in a market where many others have failed.
He talk to statistics about car sharing, how consumers are engaging with the phenomenon and what marketing tactics GoGet employed to turn the new into the norm. Including:
See omnystudio.com/listener for privacy information.
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Tom is the CEO of GoGet Carshare, Australia's largest and most recognised car sharing network. With over 3,000 vehicles in 6 cities services over 100,000 members across Australia, Tom has a deep experience in operating in the sharing economy. He discusses Australia’s mobility future and how the Australian car sharing business managed to become a successful brand in a market where many others have failed.
He talk to statistics about car sharing, how consumers are engaging with the phenomenon and what marketing tactics GoGet employed to turn the new into the norm. Including:
See omnystudio.com/listener for privacy information.
2,268 Listeners