In this week's episode of the Content Warfare Podcast we're joined by Tom Doctoroff, CEO of JWT Asian, and author of the book Twitter is Not a Strategy.

During our discussion, Tom explains why 2015 is the year brands must get back to marketing basics in order to succeed. Chasing tactics and medium, like Twitter, to the detriment of strategy, design and message is a recipe for disaster.

We dive deep on finding the "Soul" of your business and "Why" customers buy from you as well as what brand loyalty means to your business.

This is an episode for every marketer looking to gain traction in today's crowded digital world.