In this episode Matt Crawford speaks with author Tom Eisenmann about his book Why Startups Fail. Eisenmann takes us through how some startups fail and how to avoid those same pitfalls. A professor of business at Harvard, Eisenmann takes us into his classroom and lets us benefit from the trust he has established with these entrepreneurs. A masterclass on honesty and learning from mistakes this is a must read for anyone who appreciates the process of learning.