The Startup Story

Tom Fairey, founder of Stakester

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About this episode

This week’s guest is Tom Fairey, the founder of Stakester. Stakester is an entertainment platform that gives gamers a platform to add monetary pride to the online gaming community. Through proprietary technology, Stakestir acts as the third partner in gaming challenges to ensure payouts are handled correctly.

The technology that Tom and the rest of the team over at Stakester uses is truly remarkable. However, the circumstances from which Stakester was born are even more amazing. Tom once got cheated out of his winnings when sparring with a massive Russian; that is where his entrepreneurial journey began.

To hear about the dynamic story of Tom’s major loss and eventual startup of Stakester, tune in. Throughout our conversation, you will also hear how he raised over a half-million dollars using a cold email outreach strategy. This entrepreneur accomplished tremendous feats through unprecedented tactics and he is sharing all about it right here.

In this episode, you'll hear:
  • The 3 things you must sell when you start out as a founder.
  • How to get great people on board with your startup to help solve your problems.
  • What Stakestir is.
  • How Tom losing money in a Jujitsu match gave him the idea for Stakestir.
  • Tom’s first startup experience.
  • What was so appealing to Tom about startups.
  • The role of resilience in entrepreneurship.
  • Why it’s so important to focus on the minimum value you provide to your customers.
  • The first few steps to take to get your startup going.
  • What you as the founder should do and what you should hire someone else to do.
  • How to balance your messaging to the 3 core sectors you must communicate to as a founder.
  • Tom’s funding strategies at the beginning.
  • The 3 rules he used to send the cold emails that got him tons of investments.
  • How to define your buyer persona and why that is so integral to your growth.
    • Resources from this episode

    Join Grindology: https://grindology.com/

    Tom's Cold Email Template: https://medium.com/swlh/a-5-step-guide-to-raising-angel-investment-during-the-crisis-3af4ece58258

    ExpressVPN: Get 3 Months Free → ExpressVPN.com/StartupStory

    Get Emails: https://app.getemails.com/referrals/newaccount?ref=R18HWW5

    The Startup Story Inner Circle: https://www.thestartupstory.co/vip

    The Startup Story on LinkedIn: https://www.linkedin.com/company/thestartupstory
    The Startup Story is now on YouTube: https://www.youtube.com/jamesmckinney
    The Startup Story on Instagram: https://www.instagram.com/thestartupstory

    Tom on LinkedIn: https://www.linkedin.com/in/thomasfairey/

    Tom’s podcast, The Back Yourself Show: https://podcasts.apple.com/us/podcast/the-back-yourself-show-with-tom-fairey/id1485236149

    Stakester: https://www.stakester.com/

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    The Startup StoryBy James McKinney