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Tom Gregory Of Lifesight.io - Why Brand Building Is Essential For Long Term Growth
In this episode of the “Before We Get Started” podcast, host Simon Gould sits down with Tom Gregory, seasoned martech pro and current commercial leader at Lifesight.io
Tom brings over 15 years of experience across performance marketing, creative agencies, and advanced attribution tech.
Fresh from attending key marketing conferences in the US and UK, Tom unpacks the evolving challenges of digital measurement, the limitations of platform-based reporting, and why brand building isn’t just a “nice to have” — it’s essential for long-term growth.
We explore the rise of unified marketing measurement, the role of first-party data, and how AI is reshaping everything from media targeting to synthetic persona testing. Whether you’re a CMO, agency owner, or data-curious marketer, this episode offers clarity and frameworks to help you make better, more confident marketing decisions.
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By Simon Gould - Founder // Father // SeekerIn this episode of the “Before We Get Started” podcast, host Simon Gould sits down with Tom Gregory, seasoned martech pro and current commercial leader at Lifesight.io
Tom brings over 15 years of experience across performance marketing, creative agencies, and advanced attribution tech.
Fresh from attending key marketing conferences in the US and UK, Tom unpacks the evolving challenges of digital measurement, the limitations of platform-based reporting, and why brand building isn’t just a “nice to have” — it’s essential for long-term growth.
We explore the rise of unified marketing measurement, the role of first-party data, and how AI is reshaping everything from media targeting to synthetic persona testing. Whether you’re a CMO, agency owner, or data-curious marketer, this episode offers clarity and frameworks to help you make better, more confident marketing decisions.