Why is automotive marketing still so chaotic, relationship heavy and gloriously messy behind the scenes? In this episode of UnEDited, Ed sits down with Tom Grimshaw, Network Marketing Manager at Suzuki GB, to expose the reality of supporting over 100 retailers who all want different things at the same time.

Tom’s a lifelong petrolhead who’s done it all — dealership sales, agency life, manufacturer strategy — and he spills the truth about what really drives results in the auto world. From reviving a marketing portal no one was using, to convincing busy retailers to actually do the right marketing, to navigating the madness of EV launches, AI shaking up search, and customers walking in more informed than ever… nothing is off the table.

We also dive into Suzuki’s Good Different brand platform, the future of automotive marketing, and Tom’s most underrated advice for anyone working with partners, networks or franchise models.

If you want honest insight, big opinions and zero corporate fluff, this one’s for you.