Tom Hespos is one of the fathers of digital media. He joins Susan live at ad:tech NY where they share a big bottle of Three Philosopher's Belgian-style ale from Ommegang Brewery in Cooperstown, NY.He shares the highlights of his career... In 1996, he "dove off the cliff" into online advertising and never looked back. Going from K2, to Blue Marble, to his own consulting company to Mezzina Brown and then got together with Tim McHale and created Underscore Marketing. Media is all he's known and he loves the technology behind the campaigns. Now at Underscore, he's doing amazing work for Wyeth and the Chapstick brand and introducing the product into the daily experience of young females through social networking.Suz puts Tom on the spot to do an elevator pitch to Steve Case for Revolution RV's. He's in the elevator. 28 floors. He wants a fresh new brand to promote online. Hear his pitch. Once the founder of The Old Timer's List, now owned by Skip Graham, Tom had the foresight to develop a list of early insiders who provided support for each other in these heady, early days of Internet advertising. Find out if there really IS a secret handshake for the Old Timers and what the original story is about how it was founded. Tom is one of the smartest and nicest people who has marshaled in the digital revolution in media. Tune in to get the story behind this amazing man!