Everyone has a motivating or “X Factor”; uncover it and gain alignment for greater success in sales and business.
 By learning a process to determine someone’s buying motivation, you can hone your skills and consistently beat your sales target.
 Author Thomas F. La Vecchia, also known as “The Sales Expert,” shows you how in this step-by-step guide.
Thomas F. La Vecchia, MBA, earned his Masters of Business Administration from Farleigh Dickinson University and an undergraduate degree from Rutgers University.
 Thomas is a 20-year veteran in the pharmaceutical and medical device space. After guiding 100 member teams at the prestigious Schering-Plough (now Merck, MRK) and the Medicis Aesthetics (now Valeant, VRX) he has recently published a book The X Factor Selling System: The Sales Expert’s Guide to Selling-as a how-to guide of his innovative sales process.
 La Vecchia resides in New Jersey with his wife Rosalia and his two children Felicia and Giuseppe.

Tom Lavecchia on Selling Motivation Tips

American Italian Radio (AIR) is a weekly, 60 minute show each Wed. at 8pm.  The motto, “You’re on the AIR”, plays on the name of American Italian Radio. Contrary to the familiar phrasing “Italian American”, the show puts America first, yet highlights a strong focus on the Italian culture and traditions which molds and influences all of us. Each week the hosts talk to a guest of American Italian heritage.  The show is programed with one guest for each show, and for the hosts to drive conversations along 3 main themes; The Now – The Traditions – The New. Seasonality will drive specific shows, especially during holidays and traditional family events such as Christenings, weddings, and of course funerals. Listeners will be encouraged to write chat messages into the show to engage the hosts and the guests

Society & Culture

Personal Journals

History

Philosophy

Places & Travel

Dr. Thomas Esposito heads the Injury Analysis and Prevention Program at the Loyola Burn & Shock Trauma Institute.  He also serves as medical director of the Injury Information System (trauma registry).  Dr. Esposito's research interests revolve around the epidemiology of injury, trauma care outcome analysis, evaluation of injury prevention strategies and trauma systems. He is a member of the National Emergency Medical Services Advisory Council (NEMSAC). Dr. Esposito also is a member of the National Committee on Trauma of the American College of Surgeons, and a consultant to several state Health Departments on Trauma and EMS issues. He also has been the recipient of a National Highway Traffic Safety Administration Public Service Award.

American Italian Trauma Doctor

Sal Tralongo is called Mr T by the students at the Transfiguration Academy in Bergenfield NJ.  But his path to his current role is anything but straight.  He served in the US Army, got a teaching degree and taught in New York City Schools until the financial crisis forced job cuts. He then went to work at Chase and had a successful 20+ year career before retiring in 2003.  He has come full circle when he went back to teaching and is now the school principal.  Sal is the product of a catholic education and he will talk about his school experience along with his American Italian heritage when he is on AIR radio this week.

Teacher, Banker, Teacher, Principal

Mike Difigola tells us how today’s fashion boutiques are in danger of closing. Overseas producers are requiring larger runs. Where do small, family run shops go to get the designs they sell? Do you know what “suggested retail price” really means? In this show we discuss how fashion trends are established, how clothing buyers make their decisions, and how overseas production is hurting the small retail clothiers, especially the small family businesses. For more than 40 years, Mike Difigola has run Vito's Men's Shop,  a family business started by his father, a second generation Italian American. Thru the years, the family has seen the good times and the bad. Listen to how he sees the marketplace as small retailers try to compete against the large department stores.

Fashion Emergency Can Small Retail Compete w/ Dept. Stores?

Helen Anzalone Gordon is a Los Angeles based mother, actress and successful acting coach.  She is also a third degree black belt who has trained in the martial arts for more than 20 years!  She visits us to discuss the YOU CAN FIGHT App!

Helen Gordon black belt on You Can Fight App

Chris Dessi's revolutionary perspective has propelled him as an expert contributor for the national media.  Chris’ new book, “Your World is Exploding: How Social Media is Changing Everything and How You Need to Change With It” is a must-read.  Listen as Chris discusses secrets of how to use social media in our personal and business lives to our advantage. Chris is a regular social media expert contributor on Fox Evening News, Good Day New York, and FOX BUSINESS’s Varney &Co.; He has appeared on Inside Edition, the Steve Adubato show One to One, and has made Radio appearances on the John Gambling show on WOR Radio in NYC, and the Mary Beth Marsden show in Baltimore on WBAL. Chris’ first book “Your World is Exploding: How Social Media is Changing Everything and How You Need to Change With It”, shot to #1 on Amazon.com’s Hot New Releases in the first two weeks of publication. In addition, Chris is a guest lecturer on college campuses including Marist College, Manhattanville College, Loyola University Maryland, and at Harrisburg University of Science and Technology’s Social Media Summit.Find out more at: http://SilverbackSocial.com/ Interview:http://www.youtube.com/watch?v=2s4QOfcWESM&feature;=player_embedded

Tom Lavecchia on Selling Motivation Tips

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