Our guest today is Tom Matzzie, founder and CEO of Cleanchoice Energy, the largest 100% renewable retail energy provider in the US.  Prior to launching Cleanchoice, Tom was a senior Democratic strategist focusing on technology and media.

This conversation with Tom focuses heavily on customer acquisition, retention, and engagement - 3 traditionally difficult aspects of consumer energy.  If you are a startup focused on B2C energy, you can't miss this episode.

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Show Notes
01:45 - Tom's background in politics and how he found his way into energy

05:15 - Customer acquisition as the only thing that matters in consumer energy

09:30 - Why retail energy missed consumer data as a competitive advantage

14:00 - Branding as a means of attracting talent to a boring industry

15:30 - Building customer trust without owning the relationship

20:30 - Finding the right legos for your brand

22:15 - The difference in finding customers vs. finding transactions

28:00 - Does digital marketing work in retail energy?

30:45 - The evolution of the utilities' incumbency advantage

37:20 - Educating consumers in a complex market

39:20 - The future of retail energy

42:00 - Unlocking smart meter data to create a flexible grid

46:10 - The advancement of clean energy through deregulation 

51:30 - What will Tom do next?