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Tom McAndrew – CEO of Coalfire

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Thought Leadership and Leading the Field by Sharing

Tom underlines the importance of understanding your customer before selling anything and defines the three areas in which customers want continuous assurance.

  • 01:29 Three areas customers want high levels of assurance in.
  • 03:47 A proactive approach not only educates your customer, but differentiates you from your competitors
  • 06:54 The trend for industry-specific security products
  • 08:59 Thought leadership and sharing information
  • 13:14 The importance of understanding your customers and then educating them.
  • 14:51 Make cybersecurity a board position.

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