Tom Patterson, founder of IAB_MFG, joins the show to talk about the message behind his fitness apparel brand (7:30), why his success marketing IAB lead to his own marketing company (9:00), why collaborating with micro influencers are better than influencers with huge followings (12:30), and why Sacramento is good for business (15:00). 

Tom's suggested reading: 

• Breaking The Habit of Being Yourself
• The Road Less Stupid
• This is Marketing