Our first series, 'Tom Talks UX' features our very own Tom Cotterill. He poses the hard questions on UX to some of the most influential design leaders in the industry.

First up Tom has a conversation with Jared Spool, 39 years in the business and founder of Centre Centre school for Experience Designers, as well as being an author, public speaker and supporter of hundreds of organisations in creating world class design products and services. Take it away Tom...