Tom Williams shares the remarkable evolution of Coinadrink, a family business rooted in the Black Country since 1962. Under his leadership, the company has transformed from £4.5 million to nearly £8 million turnover in just two and a half years, shifting its focus from hot drinks to a diverse range of snacks, cold beverages, and fresh food. Tom emphasises the importance of community support and collaboration among local businesses, which has been instrumental in their success.

In this episode, Tom discusses the challenges of rapid growth, including the growing pains associated with hiring and training new staff. He reflects on the influence of mentors in his life and shares valuable insights on creating a positive workplace culture.

Tune in to discover the inspiring journey of Coinadrink and Tom's ambitious vision for the future.

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