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On this episode of Tone It Down, Karena sits down with actor, writer, comedian, and host of the lifestyle podcast Not Aspirational Hannah Aaron Brown for the ultimate Wine Not Wednesday collab and Hannah shares how she manifested this dream moment after creating a viral TikTok series about Tone It Up lore. From clearing up the Craigslist rumor with actual legal documents to revealing the origin story behind Bobby and Karena's romance, this episode is full of surprises, authentic connection, and inspiring revelations. Together, they dive into what it really took to build Tone It Up, why purpose always came before profit, the power of making fitness accessible and fun, and how setting boundaries changed everything.
How do I stay true to myself while building something meaningful?
This episode is a beautiful reminder that your dreams are worth pursuing, your boundaries matter, and authentic connection is the foundation of everything meaningful.
(00:11) Never give up on your dreams
(04:44) Building something that makes women feel better
(08:41) Redefining your relationship with exercise
(21:14) Learning to set boundaries
(41:14) From black to color—embracing your fun era
(46:38) The love story: from hot neighbor to husband and wife
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This week on Tone It Down, Karena sits down with Katie Wills, founder of Elysian Head Spa in Austin, Texas. Katie spent 15 years as a critical care nurse, caring for open-heart and heart transplant patients and working through the COVID ICU. A visit to a head spa in Japan gave her an idea, and in December 2024 she opened Elysian. Now she spends her days helping people figure out why their hair is changing and what to do about it. She explains why washing your hair won’t make it fall out, what happens to your follicles after a baby and during perimenopause, and how to pick a red light helmet that works. They also cover stem cells grown from your own hair follicles, what the research says about GLP-1s and hair loss, and the small daily habits that make a real difference.
[01:18] From the ICU to Owning a Head Spa
[05:23] Hair Myths & Scalp Health
[06:54] Hair Loss in Women
[10:29] Red Light Helmets & Stress
[14:24] Inside Elysian: Head Spa, Buccal Massage & Stem Cells
[25:04] GLP-1s & Hair Loss
[28:48] Katie’s Daily Hair Routine & Rapid-Fire Myths
[35:33] ICU vs. Small Business & Wellness
New to the Tone It Up app? Head to toneitup.com/activate and enter code TID20 to take 20% off your annual membership!
Connect with Katie:
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Your DMs, messages and voicemails kept asking the same thing: how do I manage my anxiety? So this week, Karena is sitting down solo to talk about the anxious mornings so many of us know too well. Karena breaks down the science of the morning cortisol spike, why women in perimenopause feel it so strongly, and the daily practices that have helped her feel like herself again. From her go-to gratitude mantra to breath work, a green-highlighter to-do list and a new take on morning coffee, this episode gives you real tools to start your day feeling calm, safe and supported. You are not alone in this, girl!
Share your own morning practices with Karena at karenadawn.com/message and they could be featured with the community!
[01:50] Understanding the cortisol awakening response
[02:25] Karena's morning mantra and how to build your own
[08:25] Simple ways to calm your body first thing
[10:16] Small habit shifts that make a big difference
[13:20] When to talk to a doctor or therapist
Join the Tone It Up Fall Back to the Beach (https://my.toneitup.com/pages/fall-back-to-the-beach) program starting October 12 in the Tone It Up app!
New to the Tone It Up app? Head to toneitup.com/activate and enter code TID20 to take 20% off your annual membership
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This week on Tone It Down, Karena sits down with Danese Rexroad, the OG Chief Clinical Officer at Ways2Well, a Texas-based preventative healthcare company. Danese spent 15 years in trauma and the ER before moving into preventative wellness, and one night in the trauma unit changed how she sees everything: your baseline health shapes your outcome. She explains the difference between "normal" and "optimal" blood work, which hormones shift first in perimenopause, and why so many women get handed an antidepressant when it’s really something else that’s missing. They get into peptides, the truth about testosterone for women, GLP-1s as a bridge rather than a quick fix, and the brand-new world of Muse cells.
[03:03] Normal vs. Optimal: What Your Blood Work Is Really Telling You
[16:57] Menopause Is a Journey, Not a Destination
[23:15] Sleep, Bedtimes & Melatonin
[34:43] Peptides 101
[48:55] Muse Cells & Regenerative Medicine
[59:08] Inside the Longevity Lab & Rapid Fire
New to the Tone It Up app? Head to toneitup.com/activate and enter code TID20 to take 20% off your annual membership!
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In this autumn check-in episode of Tone It Down, Karena sits down solo to chat about the season of new routines, the loneliness so many women feel in their 40s and 50s, and why she built this year's Fall Challenge around the one thing we’re all nostalgic for: being together. She shares the simple, real-life ways she's been making new friends (shy girls, this one's for you!), explains why you don't have to wait until January to feel good, and answers your voicemails about her favorite creators and whether Tone It Up is hiring.
Record your own question for Karena to answer here (https://www.speakpipe.com/karenadawn) and you could be featured on the pod!
[02:55] Why So Many Women Feel Lonely in Their 40s and 50s
[05:22] 21 Days to Change Your Ways
[08:05] Real Ways to Make New Friends
[~10:50] Your Voicemails
New to the Tone It Up app? Head to toneitup.com/activate and enter code TID20 to take 20% off your annual membership!
Let's Connect:
When Rachel Hague came by to interview Karena for Hard Knocks Business, Karena had one condition: she got to interview Rachel, too. In this conversation, Rachel shares how she landed her hosting role out of 950 applicants, what she has noticed about the founders she interviews, and how writing helped her through losing her sister. She also talks about finding her people in Austin, the rescue dogs who changed her home, and what a sabbatical taught her about who she is beyond every title. If you have ever wondered how to make friends as an adult or how to follow a next step that feels scary, this one is for you.
[05:14] Growing Up Taking Charge
[07:02] Writing Through Grief
[12:57] What Bodybuilding Taught Rachel About Discipline and Health
[21:16] Staying Present With Big-Name Guests
[25:57] Building a Voice as a Creator
[31:51] Routines Built Around Her Cycle
[38:16] What a Sabbatical Taught Her About Who She Is
Connect with Rachel:
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This week, Karena catches up with Melody Afkami Dawson, founder of Melody DanceFit in Austin. Since their last chat, Melody has gotten married, had a baby, and continued to build her business through it all. They talk about why dance works as a nervous system reset, how motherhood changed Melody’s relationship with ADHD, and the conscious choices she and her husband made to break old family patterns. Melody also opens up about staying true to her purpose in a social media world that rewards being polarizing and shares the science behind why dancing might be even healthier for us than we realize.
[01:40] Dance as a Nervous System Reset
[07:21] Building Melody Dance Fit From the Ground Up
[13:13] In-Person Energy vs. Scaling Online
[15:17] Breaking Generational Patterns as a Parent
[22:04] Comparison Culture and Choosing to Feel Good Over Looking Good
Listen to Melody’s episode of The Big Silence (https://podcasts.apple.com/us/podcast/the-big-silence/id1607181597?i=1000654914598)
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This week Karena sits down with Pilates expert and Sharp Body Pilates owner Jasmine Sharp for a wide-ranging, honest conversation. Jasmine breaks down the real history of Pilates (yes, it started with hospital beds), debunks the "Pilates Princess" stereotype once and for all, and gets real about her own perimenopause journey, including the hormone shifts nobody warned her about. They also dig into fascia, working through injury without giving up, and how she found community and connection as a single mom building a business.
[00:55] The Real History of Pilates
[04:25] Debunking the "Pilates Princess" Myth
[09:01] Getting Honest About Perimenopause
[15:45] Motherhood, Business & Finding Community
[25:24] Fascia, Pain & Moving Through Injury
Connect with Jasmine:
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This week Karena welcomes Gabriella Espinosa — certified women's health and sexual wellness expert, host of Pleasure and the Pause, and executive producer of the documentary Hot — for the joyful, empowering conversation the Tone It Up community has been asking for. Gabriella shares how she went from feeling disconnected in her 40s to becoming one of the leading voices in women's pleasure and hormone health, then she and Karena dive into "pleasure snacks," how to communicate what you want with a partner, and why prioritizing your own pleasure is one of the most powerful wellness tools you have. Plus: a community voicemail question, answered live.
How Do I Reconnect With Pleasure and Discuss It Without Shame?
[00:00] Coming Next
[01:50] Karena’s Intro & TIU Updates
[05:47] TIU App
[07:30] Pleasure Is Wellness
[17:45] Pleasure Snacks: Small Moments, Big Impact
[24:42] Community Voicemail: Supporting Your Hormones
[30:43] Know Your Body, Own Your Confidence
[40:37] Build Your "Yucks and Yums" List
[47:41] The Empowering Truth to Remember
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Part 2 of Karena’s conversation trainer and fitness industry veteran Jacqueline Kasen picks up right where we left off — and this half goes even deeper. Karena and Jacqueline talk through the future of fitness (and why Jacqueline feels genuinely hopeful about where the industry is headed), the three real things that beat a motivation slump, and a live "workshop your why" exercise using Jacqueline's goal-tree method. Then it gets personal: dating in Miami, Karena's decade of marriage, why every good relationship (and every good goal) takes real work, and the importance of self-accountability when you mess up.
[00:00] Coming Next
[01:36] Intro & TIU Updates from Karena
[06:29] TIU App
[08:18] Welcome back Jacqueline
[10:00] Skinny Culture, Then and Now
[06:59] The Future of Fitness
[11:25] Workshop Your Why: The Goal Tree
[~20:00] Ten Years of Marriage & Being a Good Damn Person
Connect with Jacqueline:
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From the publisher's feed