Comparing your business with the competition is not always a good idea. As much as it's crucial for you to keep your finger on the pulse of your market, one must not lose your own brand. If you obsess over every little thing that your competitor is doing, you'll go insane! You need to plan carefully and stay true to your brand.

In today's Small Business Finance Podcast episode, I sit down and talk with Tony and Karen Austin, the owners of Aussie Spas 2U, a world-class spa company for Brisbane and Goldcoast areas. Listen and learn how to create a market space for your own brand and leverage what makes you unique in the industry.