In this discussion, we hear from an alcohol industry veteran turned independent consultant. Tony Bagnulo has worked with some of the largest brands and launched some great spirits. Now, as the founder of the marketing collective and brand incubator B-33, Tony is working with brands throughout their lifecycles. Firewater is lucky to share some of his great insights about what it takes for a new brand to take off.

We speak with him about:

* When to call a consultant and how to maximize your consulting dollars

* The importance of brand identity and brand ambassadorship

* Establishing a marketing plan and brand “voice”

More information about Tony and B-33 can be found at their website at http://www.b-33.net/ and their Facebook page at https://www.facebook.com/b33llc.