When two agencies merge, there are critical pieces that have to be intact in order for it to be a success, and for the agency to keep delivering results to clients. How can we make sure we’re delivering the promise of what people should be hiring us for in the merger process? How do we balance the competitive advantage of a new agency with the X-factor of the original agency? How can we streamline operations, hiring, culture and marketing? On this episode, brand strategist, keynote speaker, and Salted Stone APAC Chief Strategy Officer, Tony Eades shares on going through a merger process and how to make an agency stronger on the other side.