Tony Farfalla is an adventurer, artist, and entrepreneur.

In 2013, Tony stumbled upon the Morales family in San Dionisio and was entranced by their generational history of mezcal creation and the culture surrounding it.

After sharing the drink in small batches with his friends and family, word spread and demand for the spirit grew in the States. Six years later Tony now runs Madre Mezcal, which continues to evolve and expand as a business built around the Morales family's tradition, expertise, and persistence.

From the Madre site:

"MADRE COMES FROM THE GARCIA MORALES RANCH, SET IN THE ROLLING HILLS OF THE OAXACAN SIERRA. WATCHING OVER THE LAND FOR CENTURIES, THE FAMILY STARTED DISTILLING THE SPIRIT OF MEZCAL FOR THE INTENT OF PERSONAL GUIDANCE AND CELEBRATION.

THEY WOULD LIKE TO SHARE THAT SPIRIT WITH RESPECT AND GRATITUDE."

Tony shares his experience and learnings on this episode.

Madre is now in CA, NY, CO, with plans to expand to TX and UK soon.

Thanks Tony and thanks listeners. Cheers!

Notes:

Madre site

Madre Journal

Madre instagram

LAND

Oaxaca

Brujería

San Dionisio Ocotepec

María Sabina

Agave

Zapotec

Anthropology