#003 - Tony Hope from LJ Hooker

This week on the Development Ready podcast, we have Business Development and Technology Manager Tony Hope, of  LJ Hooker Commercial Brisbane. We speak to Tony about his journey into the real estate industry and discuss topics such as: How technology is changing the face of the real estate industry Where and how the industry will be disrupted New technologies being adopted by forward thinking real estate agencies And how the adoption of new technologies is giving the LJ hooker business an edge over some of its competitors plus much more Remember as always to Like and Follow us on Facebook and instagram to see who we have on next week’s episode.   Show notes 01:11 - Introduction 01:53 - Background - who Tony Hope is 03:26 - Why Tony transitioned to real estate 04:04 - What the tech role at LJ Hooker entails 05:07 - Disruption of the commercial sector 10:03 - Tech adapted at LJ Hooker, the edge over their competitors 13:47 - Outdated practises in the industry and how to improve them 15:53 - How his tech background helped him at LJ Hooker 19:14 - Inspiration drawn from tech companies 21:21 - The marketing landscape 23:29 - Where they focus their marketing budget 25:54 - Which tech enables them to find buyers faster 27:22 - Marketing channels, the commercial market in Brisbane 30:13 - Developer & buyer expectations 31:37 - How competitive the market is 32:36 - How they assist developers & investors 34:29 - Plans with the data & tech they’re developing 35:33 - How investors & developers have adopted technology 36:27 - Best advice, life or business, he has been given   Links Tony Hope LJ Hooker Commercial Brisbane Purple Bricks