Tony Hoty Podcast

Financing isn’t just a way to pay. It’s a way to grow.Are you using consumer financing simply to help customers afford a project—or strategically to generate more leads, close more sales, and convert more of the opportunities you already have?In this episode of the Tony Hoty Podcast, I sat down with not one, but TWO phenomenal guests: Justin Hatcher of One Look and John Sivori of Great Day.Both have spent decades in consumer finance, but what makes their perspective especially valuable is where they started: in home improvement, at a very young age. They don’t just understand the lending side of the equation. They understand the business, the sales process, and the challenges contractors face at the kitchen table.Together, we explore how financing can become much more than an option you mention at the end of a presentation. Used strategically, it can help create opportunities, overcome obstacles, and turn more conversations into customers.I genuinely enjoyed talking shop with these two industry veterans. Their combination of lending expertise and real-world home improvement experience makes this a valuable conversation for owners, marketers, sales leaders, and anyone selling remodeling projects.You work hard to get in front of homeowners. Watch the full episode and learn how financing can help you make more of those opportunities count.

Over the years, I’ve interviewed hundreds of remodeling professionals—published authors, consultants, CEOs, general managers, sales managers, marketing leaders, and more. But for the very first time, I’ve decided to turn the microphone toward one of my own employees. Why? Because his performance was simply too impressive to ignore.

Joey Greco’s sales results during the month of August were nothing short of exceptional. But it wasn’t just the volume he produced that earned him a seat in my new studio. It was the remarkable efficiency with which he produced it. The question isn’t just how much he sold—it’s how he did it.In this episode, we dig into the mindset, training, discipline, and commitment to the sales process behind Joey’s success. From navigating customer resistance to making the most of every appointment, we explore what separates a good sales rep from a truly outstanding performer.

Tune in to the Tony Hoty Podcast for an inside look at peak performance in home improvement sales—from someone who is putting it into practice every day.

Growth is exciting—but it also creates pressure.When the sales team needs more leads, companies may compromise their standards for the marketers they hire. When leads begin pouring in, they may rush salespeople into the field before they are properly selected or trained. When the installation backlog grows, they may assign crews who do not reflect the company’s workmanship, professionalism or core values.Each decision may keep the machine moving today—but what does it cost the company tomorrow?In this episode, I sit down with Ed Weinfurtner, Chairman of the Board for Great Day Home Improvement, to discuss the people-first philosophy behind one of the most impressive organizations in the home remodeling industry.We explore Ed’s career path, the strategy behind assembling a family of widely recognized home improvement brands and, most importantly, how leaders can hire, develop and engage the hearts and minds of their people.We also discuss:How collaboration, education and inspiration create alignment.Why exceptional training and leadership development are essential to sustainable growth.How short-term production pressure can quietly undermine company culture.Why leaders must sometimes slow down, protect their standards and solve problems properly—not merely quickly.This conversation is not about choosing people instead of performance. It is about understanding that investing in people is the only sustainable way to produce performance.Stop feeding the machine.Feed the team.Watch or listen to the full episode now.

In this inspiring episode, Tony Hoty sits down with young home improvement entrepreneur Tom de Boer to explore what it really takes to build and scale a successful remodeling company.

Tom shares the lessons he has learned while recruiting and developing salespeople, finding dependable installers, building an overseas virtual-assistant team, and assembling the right technology stack to support continued growth. He also explains how better systems, strategic outsourcing, and disciplined hiring have helped his company operate more efficiently, protect profit margins, and create a stronger customer experience.

From overcoming the challenges of entrepreneurship to making smarter decisions about people, processes, automation, and technology, this conversation is packed with practical insights for remodeling professionals at every stage of business ownership.

Whether you are launching a home improvement company, building your first team, or searching for ways to scale without sacrificing profitability, this interview delivers plenty of valuable insights, actionable strategies, and golden nuggets you can apply to your own business.

Topics discussed include:

• Recruiting and retaining productive salespeople
• Finding and managing quality installers
• Using overseas virtual assistants to increase efficiency
• Selecting the right technology and automation tools
• Building systems that support sustainable growth
• Maintaining healthy margins while expanding
• Learning from mistakes and navigating the entrepreneurial journey

Watch the full episode and discover how one ambitious entrepreneur is combining the right people, processes, and technology to build a stronger and more scalable home improvement business.