Shping started its life in 2012 as a startup called AuthenticateIT, which aimed to use barcodes to allow both consumers and brands to verify the authenticity of products and provide more information about them across all stages of the supply chain. Then 18 months ago, the company began a pivot to blockchain, alongside changing its name and developing a broader approach to the data shared with customers. Although product authentication is still an aspect of the platform, Shping now promotes itself as a rewards-based and marketing-oriented service. Shping meets at the intersection of Marketing, Crypto Currency ICO & Blockchain Technology