In this Ski Podcast Special, we meet Tony McWilliam, founder of one of the world's leading snowsports brands - Faction Skis.



We find out what inspired him to start the company and how it took it to become one of the most famous freestyle ski brands in the world.



Intersport Ski Hire Discount Code

Save money on your ski hire by using the code ‘SKIPODCAST’ at intersportrent.com, or simply take this link for your discount to be automatically applied at the checkout. 



SHOW NOTES






Tony designed my first brochure for my first business, Natives.co.uk

You can listen to our Ski Podcast Special with Pat Sharples here
Faction skis started in 2003
BoardX took place in Battersea for several years
You can listen to our Ski Podcast with Jim Adlington here

Other key contacts for Tony in the early years were Phil Martin, Gordy Hughes and Matt Reardon
He worked closely with Peter Bauer, founder of Amplid
The first range of Faction skis had a waist of 80-110mm
Initially the skis were made in Annecy before production moved to Austria
Skis like the Seth Pistol were an inspiration

Jamie Strachan's designs for Volkl were another influence
The first run of Faction skis was just 44 pairs - they now sell 35,000 pairs every year globally

Sam Smoothy is a NZ freeride skier

Ski Service in Verbier was the first store to stock Faction Skis
Tony first met Candide Thovex as a 16-year-old rider in Les Arcs
Check out Candide in China here (he took 27 pairs of skis with him for that shoot!)
Tony launched an eco-friendly outerwear brand, GHOSTS, on Kickstarter in 2019
He also worked with Eric Pollard - ex-Line Skis - on the launch of the new ski and snowboard range Season Eqpt

Find out about Candide's outerwear brand










Tony McWilliam, founder Faction Skis (Bonus Episode #19)

Want to know more about the world of skiing?

The Ski Podcast is an award-winning podcast with over 200 episodes covering all aspects of the world of skiing and snowboarding, from resorts to racing, Ski Sunday to slush.

It is hosted by Iain Martin, who is joined by guests from the world of snow to chat about wintery stuff and probe around the avalanche of ski news.

The Ski Podcast was voted 'Best Wintersports Podcast' in the 2021 Sports Podcast Awards and nominated for 'Best Broadcast Programme' in the 2023 Travel Media Awards.

Iain is a freelance journalist and digital marketing consultant (https://www.skipedia.co.uk/) specialising in snowsports. He is also the founder of Ski Flight Free (http://www.skiflightfree.org) - a campaign to encourage skiers to take the train or drive to their ski holiday.

Before The Ski Podcast, he spent six winters working in the Alps, then founded and managed the season worker community 'Natives' from 1999 to 2011.

Listen to all our back catalog at http://www.theskipodcast.com

If you want to get in touch or take part you can email us: theskipodcast@gmail.com

Music: http://www.purple-planet.com Logo: http://www.vexels.com

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This special episode is an interview with pro-skier and filmmaker Paddy Graham. Paddy was one of the first wave of British freeskiers who burst out of the UK dry slope and indoor scene into the international arena in the early-2000s. 


Paddy is an extremely accomplished freeride and freestyle skier, but is best known for the incredibly creative ski films that he's starred in and produced, as co-founder of the legendary production company Legs of Steel. 



SHOW NOTES



Legs of Steel started in 2009 (2:45)

Paddy learned to ski at Sheffield Ski Village (6:00)

 Sheffield Ski Village had its own ‘fun park’ (8:00)

 Natives organised ‘The New Breed’ quarter-pipe comp at the Birmingham Ski Show

 Listen to Iain’s interview with Pat Sharples (10:00)

 Stu Brass organised the AIM series (11:30)

 Listen to Iain’s interview with Jim Adlington, founder of Planks Clothing (12:15)

 Paddy went to Serre Chevalier with Ben Hawker and Noddy Gowans (13:30)

He followed that with a trip to the States to film ‘Rad’ (16:00)

 Murray Buchan, James Kilner, James Carr and Laura Berry, Adam Gendle, Ed Leigh, Tim Warwood, Matt Barr and Jonny Verity were also on the trip (17:45)

 Red Bull asked Paddy to go for the Sochi Olympics (19:30)

 The ski movie ‘Same Difference’ in 2017 featured THE kicker (22:00)

 The kicker was created in Livigno (23:30)

 They needed to hit the kicker between 110-117 km/h (26:30)

 “It was like being shot out of a cannon!” (28:30)

 The second attempt at jumping did not go so well (31:00)

 ‘Action Men’ came out in 2020 (33:30)

 Legs of Steel crew produced ‘The Ultimate Run’ with Markus Eder in 2021 (33:45)

https://www.youtube.com/watch?v=fbqHK8i-HdA

 Paddy shot in Sheffield in 2023 after Storm Larissa (38:30)

https://www.youtube.com/watch?v=mb9lZlLMLUk

 Watch Paddy’s ‘How To’ features for Red Bull (45:00)

 'Skiers Jump over chairlift' was filmed for Red Bull at Mammoth Mountain (45:30)

 https://www.youtube.com/watch?v=t1P0SeYt2TA 

 Listen to Iain’s interview with Kirsty Muir (48:00)

 Paddy has been on some very long bike rides! (49:45)

 Find out more about Stance Ski Socks (52:00)

 Advice for aspiring filmmakers and skiers (57:00)


Paddy wears a range of Stance socks which all feature Freshtek and Infiknit™ technology; Sargent Snow, Flynn Snow and Baron Snow. Freshtek Performance Mesh keeps you cool with maximised airflow and breathability, whilst Stance’s Infiknit™ technology never rips, never tears. 

 

FEEDBACK



 I enjoy all feedback about the show, I like to know what you think, especially about our features so please contact on social @theskipodcast or theskipodcast@gmail.com 

 

Tim Boyse: "I think I was “that guy“ you recently mentioned who listened to your very first episode. I retired to the Swiss Alps in 2017 and have listening since then. I loved the early episodes with Jim, but I have to say the podcast has gone from strength to strength since you took it on alone. Keep up the good work - you keep giving me so many ideas I can’t keep up."



rms1765 (Apple Podcasts): “I love the mix of guests on this podcast and everything you are doing to raise awareness about issues facing skiing.”



If you like the podcast, there are a couple of things you can do to help:

 

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 2) Subscribe and every episode will automatically be downloaded for you



There are now 216 episodes to catch up with, and 91 were listened to in the last week. 50% of our listeners were in the UK, 18% in the States and the remaining 32% across the world, including Portugal, Taiwan and Brazil. 



You can follow me @skipedia and the podcast @theskipodcast.

211: Paddy Graham, Professional Skier & Filmmaker

We discuss Baqueira Beret in Spain and finding out about skiing in China – the fastest growing ski market in the world. 



Iain was joined by freelance journalist, Gabriella Le Breton and Justin Downes, President of Axis Leisure, who specialise in resort development in China.



SHOW NOTES



Gaby last skied in Andermatt (1:30)

Listen to Iain’s interview with Mike Goar, CEO of Vail Resorts in Andermatt (2:00)

 [Video] Things Americans find shocking about skiing in Europe! (3:30)

 Justin was last on snow at the indoor slope in Wuhan, China (4:15)

Andy Butterworth from Kaluma Ski skied in St Anton and Ischgl (5:00)

 The Black Eyed Peas are playing at Ischgl’s closing party (6:45)

 Susie Burt reported from Chamonix (8:00)

 Alex Armand from Tip Top Ski Coaching is in Les 2 Alpes (9:45)

 Listen to Iain’s interview in Episode 209 about the new Jandri 3S lift (11:00)

 https://www.youtube.com/watch?v=cz0hrmQgVGg

 Les 2 Alpes will remain open until 07 July 

 Huge thank you to Messy Weekend for replacing the ski goggles I lost in Verbier (14:30)

 Take a look at the Vallon vizors here (15:15)

 Gaby visited Baqueira Beret in the Spanish Pyrénées (16:14)

 Heliskiing is possible in Baqueira (25:00)

Gaby stayed with Emerald Stay on her trip 

 Justin previously worked at Whistler and Kicking Horse in Canada (28:00)

 He then managed Hotham in Australia (30:00)

 Justin is now President of Axis Leisure (31:45)

 China has more indoor snowdomes than the rest of the world combined (32:15)

 There were around 30m skier days in China in 23/24, compared with around 50m in the USA (33:30)

 Justin expects China will become the biggest snowsports market in the world in 2025 (34:15)

 Eileen Gu and Su Yuming are huge influences on the growth of Chinese skiing (43:15)

 

 Feedback

I enjoy all feedback about the show, I like to know what you think, especially about our features so please contact on social @theskipodcast or by email theskipodcast@gmail.com 



Oliver Rutman: "Really great episode with Xavier De La Rue" 

 Quin Rescigno: "I found your podcast recently and have enjoyed listening." 

Darren Jer: "Congrats on getting the new Vail Resorts executive of Andermatt on your show." 



If you like the podcast, there are two things you can do to help: 

 

1) Review us on Apple Podcasts or Spotify 

2) Subscribe  (find all the links here at PodFollow) 



There are 215 episodes to catch up with and 134 were listened to in the last week. In the last week, 56% of our listeners were in the UK, 13% in the States and the remaining 31% across the world, including Turkey, Vietnam and Japan. 



You can follow me @skipedia and the podcast @theskipodcast

210: Baqueira Beret in Spain & the growth of skiing in China

We discuss Les 2 Alpes in France, Trysil in Norway and find out more about a great new way of travelling to the snow on your ski holiday.



Iain was joined by freelance journalist, Rebecca Miles and Tarrant Anderson, founder of Vans For Bands.



Intersport Ski Hire Discount Code

Save money on your ski hire by using the code ‘SKIPODCAST’ at intersportrent.com, or simply take this link for your discount to be automatically applied at the checkout. 



SHOW NOTES



David George joined me to discuss the impact of climate change on ski resorts in Episode 206 (3:30)

 Simon Burgess was in Flaine (3:45)

 Steve Angus reported from Val d'Isère (4:45)

 Alex Irwin from 150 Days of Winter reported from Courchevel (6:20)

 Iain took part in the X3 Triathlon in Courchevel in 2022 (7:00)

 It was the warmest start to April ever in France, hitting 29C in Grenoble & 27C in Albertville (8:15)

 This winter was already the third warmest winter in France (8:30)

 Lobbying is underway for a direct Train from London to GVA (8:45)

 Take a look at this year’s ski April Fools in this Skipedia blog post (9:15)

 Vail Resorts themed April Fools including Disney buying Vail Resorts &  Vail buys Alterra(12:30)

 Les 2 Alpes is a great trip for older teens looking for apres-ski! (13:30)

 Highly recommended is the Umbrella Bar (14:00)

 Anthony Guzman is Sales & Marketing Director at Les 2 Alpes lift company AEON (14:15)

 SATA has rebranded as AEON (15:15)

 You can find out more about the new Jandri 3S lift here (17:00)

 Iain drove to Les 2 Alpes in a 9-seater luxury splitter minivans from Vans For Bands (23:00)

 https://www.youtube.com/watch?v=2tYRSizJYAE 

 Vans For Bands was founded in 2006 (23:15)

 The VFB coaches are like ‘hotels on wheels’ (26:30)

 Listen to Iain’s interview with Bode Miller (27:00)

 There is SO MUCH storage space (31:00)

 Vans cost from £145pd to rent, including insurance, breakdown cover & snow chains

 You can drive a splitter van on a regular driving licence (33:15)

Read Bec’s article about Trysil in The Telegraph (34:30)

 Becs flew into Scandinavian Mountain Airport (35:30)

 Find out more about Trysil ski resort (39:00)

 Have a look at the piste map for Trysil (40:30)

 Is Salen the closest ski resort to an airport? (42:15)

 Find out more about train travel to ski resorts at Ski Flight Free (46:00)

 Becs booked group train travel with Eurostar and SNCF at a good discount (46:45)

 

 Feedback (43:30)

I enjoy all feedback about the show, I like to know what you think, especially about our features so please contact on social @theskipodcast or by email theskipodcast@gmail.com 



Adam Fisher: "Really enjoy listening to the podcast, you're doing a great job. It helps me out with a bit of research. I'll just let you know that I am your English but Mexican listener as I spend a bit of time over there"

 

 Michael Hart: "Enjoyed listening to The Ski Podcast as usual. I appreciate the work you do both on sustainability, but mindful of the difficulties that skiers in the north/Scotland have with train travel. I have taken the decision to offset my carbon to mitigate air travel, but the lack of economically viable train option from Manchester and similar areas remains a problem."



 Andy Aitkenhead: "I found the recent episode on Andermatt and Vail Resorts of interest - I was in Andermatt just before the deal was announced. I'm heading to Engelberg in just over a week. I'm currently wrestling over travel - given my concerns around climate change. Currently my calculations are that it will be cheaper to fly. I wondered whether you have any tips for reducing the cost over the Eurostar and SNCF published prices. Keep up the good work with the podcast."

 

If you like the podcast, there are three things you can do to help:

  

 1) Review us on Apple Podcasts or Spotify

 2) Subscribe

 3) Book your ski hire with Intersport Rent using the code ‘SKIPODCAST’ or simply take this link for your discount to be automatically applied at the checkout

  

 You can follow Iain @skipedia and the podcast @theskipodcast 

209: Les 2 Alpes, Trysil in Norway & Vans For Bands

This episode is a special interview with professional snowboarder Xavier De La Rue. We speak about his competitive past, the cliff named after him in Verbier, his move into film making and adventures in places such as Alaska, Svalbard and Antarctica. 



We also discuss his almost fatal avalanche and how it changed his views about risk-taking. Finally, we talk about sustainability and his Audi Experience Camps taking place in Verbier this winter.



Intersport Ski Hire Discount Code

Save money on your ski hire by using the code ‘SKIPODCAST’ at intersportrent.com, or simply take this link for your discount to be automatically applied at the checkout. 



SHOW NOTES



Xavier broke his ribs while taking time off from filming in Lobufen (1:00)

 FIS bought the Freeride World Tour in 2022 (3:00)

 Watch the Freeride World Tour on YouTube

 To celebrate the 25th anniversary of the Verbier Extrme this amazing night shot was captured (4:30)

 Xavier went to Antarctica in November 2023 (6:00)

 The trip involved crossing Drake’s Passage (8:30)

 The Svalbard adventure took place in 2016 (11:00)

 Xavier took brother Victor with him to Alaska (14:00)

 Victor won the Freeride World Tour for the third time in 2024 (15:00)

 Xavier’s daughter Mila is also on the Challenger Tour (15:45)

 Xavier is from St Lary in the French Pyrénées (17:00)

 Iain skied in the Bruson sector of Verbier in March 2024 (19:00)

 Watch Xavier’s ‘How to’ videos on YouTube (20:15)

 Learn how to ski on ice! (20:45)

 https://www.youtube.com/watch?v=wjfh9F9eT34

 We discuss Xavier’s avalanche experience (22:30)

 https://www.youtube.com/watch?v=t6EXW_e2ETU 

 “Paranoia can be a good thing” (24:00)

 Xavier has clear views on air bags (26:30)

 Listen to Xavier’s sustainability podcasts (31:30)

 Find out about the Audi Experience camps (32:00)



Feedback

I enjoy all feedback about the show, I like to know what you think, especially about our features so please contact on social @theskipodcast or by email theskipodcast@gmail.com 



If you like the podcast, there are three things you can do to help:

  

1) Review us on Apple Podcasts or Spotify

2) Subscribe

3) Book your ski hire with Intersport Rent using the code ‘SKIPODCAST’ or simply take this link for your discount to be automatically applied at the checkout

 

 You can follow Iain @skipedia and the podcast @theskipodcast 

208: Xavier De La Rue, Professional Snowboarder

We find out more about Val Cenis and the Haute Maurienne area of France as well as discoving what the skiing in Slovenia is like. 



Iain was joined by freelance journalists Katja Gaskell and Rob Rees.



Intersport Ski Hire Discount Code

Save money on your ski hire by using the code ‘SKIPODCAST’ at intersportrent.com, or simply take this link for your discount to be automatically applied at the checkout. 



SHOW NOTES



Katja was last on the show in Episode 197, sharing her tips on skiing with children (0:30)

 Rob was last on the show in Episode 186, discussing glacier skiing in Austria (1:00)

 Find out more about the Dolomites in Episode 192 (1:30)

 Tim from Inspired Italy reported from the Italian Dolomites (3:45)

 Alex Armand from Tip Top Ski Coaching is in Les 2 Alpes (5:20)

 Andy Butterworth from Kaluma Ski is in St Anton (5:30)

 Team GB telemarker Jasmin Taylor was last on the show in Episode 200 (8:30)

 Jasmin won two Crystal Globes at the World Cup Finals - with 11 podiums and 5 wins this season

 British Slalom Champion Reece Bell is Martin Bell’s daughter and Graham Bell’s niece (9:00)

 Listen to Iain’s interview with Martin Bell here

 Freddie Carrick-Smith (just) beat twin brother Zac Carrick-Smith the Junior Slalom and Senior GS (9:45)

 Iain interviewed Zac in Episode 200 about his double gold at the Youth Olympic Games (10:15)

 Katja was in Val Cenis in the Haute Maurienne area of France (10:30)

 Bonneval-sur-Arc has lots of ski touring options for both novice and advanced (12:30)

 Bessans is a centre for biathlon and cross-country skiing (15:00)

 Iain travelled to Orelle by train from Paris to Modane and covered this in Episode 165 (20:15)

Rob flew to Lublijana in Slovenia (22:15)

 Rob skied at Krvavec, Vogel and Rogla ski resorts (24:30)

 Listen to Iain’s experience of skiing in Abruzzo in Episode (29:00)

 Rob visited the Elan Skis museum (31:15)

 Elan introduced the first ‘parabolic’ ski in 1993/94 (33:00)

 Find out more about the Julian Alps International Ski Pass (34:15)



Feedback

I enjoy all feedback about the show, I like to know what you think, especially about our features so please contact on social @theskipodcast or by email theskipodcast@gmail.com 



Andrew Brannan: "I enjoyed today's interview with Frank Baldwin. I am sure you could get him back on, sounds like he has a hundred more stories in him."

 

 James: "Love the podcast. I was keenly interested in your interview with Mike Goar from Vail Resorts. I also found the two recent episodes discussing the resorts in Norway fascinating. Keep up the good work."

 

If you like the podcast, there are three things you can do to help:

  

 1) Review us on Apple Podcasts or Spotify

 2) Subscribe

 3) Book your ski hire with Intersport Rent using the code ‘SKIPODCAST’ or simply take this link for your discount to be automatically applied at the checkout

 

 You can follow Iain @skipedia and the podcast @theskipodcast 

Tony McWilliam, founder Faction Skis (Bonus Episode #19)

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