Where the Beach Gets Fit

Tony Strasiser on Leading Born Primitive and Working Smarter


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In this episode, Jake Wareing sits down with Tony Strasiser, president of Born Primitive. Tony shares his personal journey from collegiate athlete to the leader of a fast-growing company, revealing the key lessons he’s learned about balancing hustle with strategy and staying grounded amid the chaos.

Jake and Tony also talk about the challenges of scaling a business without external capital, making tough decisions, and the power of aligning your actions with your values. Tony also opens up about his year-long experiment of going caffeine-free, managing technology for better focus, and how simplifying habits can transform your leadership.

They also talk about the role of psychedelics in personal growth, including their potential for self-awareness and healing and the importance of approaching them with care and intention.

Click play now to learn how to work smarter, lead better, and unlock your full potential.

Key Takeaways

Intro (00:00)

Born Primitive's growth journey from 8 to 55 employees (05:14)

Challenges of leveraging social media for growth (09:59)

Supporting gyms during the pandemic through profit sharing (12:48)

Leadership traits: Authenticity and intuitive decision-making (29:03)

Managing technology to maintain focus and energy (36:03)

Tony's year-long experiment without caffeine (46:30)

Importance of de-layering and simplifying personal habits (51:25)

The potential of plant medicine in personal growth (56:39)

Additional Resources

Born Primitive: Born Primitive Website

Tony Strasiser’s LinkedIn: https://www.linkedin.com/in/tony-strasiser-530986230

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Where The Beach Gets Fit is a podcast with a mission to entertain, inspire, and educate our community on everything fitness to help you crush all your goals and reach your peak.

 

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Where the Beach Gets FitBy Jake Wareing