Tony Tonnaer is a Conscious Consult with over 20 years experience in building sustainable denim brands. Tony has always had a love for denim, starting his first job in the denim industry in 1997 at Pepe Jeans as product manager working together with denim experts like James Veenhoff (House of Denim), Jason Denham (Denham), Karl-Heinz Müller (founder Bread&Butter) and Fred Gehring & Ludo Onnink (Tommy Hilfiger).

After Pepe jeans he helped revive the Dutch denim brand Kuyichi putting them on the map as the first sustainable denim brand in the European market. 

In 2011 Tony made his own mark on the industry when he launched his brand ‘Kings of Indigo’ that became one of the key pioneering denim brands at the forefront of sustainable innovations.

This is his story today...

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