<a href='https://strategyn.com/tony-ulwick/'>Tony Ulwick</a>, author of <a href='https://www.amazon.com/What-Customers-Want-Outcome-Driven-Breakthrough/dp/0071408673/'>What Customers Want</a> and <a href='https://jobs-to-be-done-book.com/'>Jobs To Be Done — Theory to Practice</a> and CEO of <a href='https://strategyn.com/'>Strategyn</a> talks about how to understand what customers need.
 
Jobs To Be Done — Theory to Practice: <a href='https://jobs-to-be-done-book.com/'>Free e-book / Free audiobook</a>

Tony Ulwick, author of What Customers Want and Jobs To Be Done — Theory to Practice and CEO of Strategyn talks about how to understand what customers need. Jobs To Be Done — Theory to Practice: Free e-book / Free audiobook

<a href="https://strategyn.com/tony-ulwick/" rel="noopener noreferrer">Tony Ulwick</a>, author of <a href="https://www.amazon.com/What-Customers-Want-Outcome-Driven-Breakthrough/dp/0071408673/" rel="noopener noreferrer">What Customers Want</a> and <a href="https://jobs-to-be-done-book.com/" rel="noopener noreferrer">Jobs To Be Done — Theory to Practice</a> and CEO of <a href="https://strategyn.com/" rel="noopener noreferrer">Strategyn</a> talks about how to understand what customers need.
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Jobs To Be Done — Theory to Practice: <a href="https://jobs-to-be-done-book.com/" rel="noopener noreferrer">Free e-book / Free audiobook</a>

Tony Ulwick on Understanding Customers’ Needs

This is A Faster Horse Podcast, an innovator's guide to customer discovery, bringing you a mix of innovation insights and customer discovery how to's. Proudly brought to you by The SearchLite.

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Tony Ulwick on Understanding Customers’ Needs

Tony Ulwick on Understanding Customers’ Needs