GTA 6 finally has a price: $80 standard, $100 Ultimate, and a "physical" edition that's just a download code in a box. Adam unpacks why the number matters less than what it signals, why GTA's discount-driven history makes an $80 launch a tougher sell than it is for Nintendo, why the AAA industry might be too big to succeed, and why even a record-shattering launch could still set off alarm bells across the industry. Plus: why GTA 6 isn't competing with GTA 5, it's competing with twelve years of the version players built in their heads.