too long; don’t listen

How do you grow to 57K LinkedIn followers and turn your personal brand into actual revenue?

In Episode 76 of Too Long; Don't Listen, I sit down with Laura Erdem, Director of Sales at Dreamdata, to unpack how she built her LinkedIn presence from the ground up.

We talk about:

🔥 How one controversial LinkedIn post helped double Dreamdata's website traffic in a week

🚀 Why being cringe is part of finding your niche

💰 How to turn LinkedIn visibility into pipeline and revenue

🎥 Why video consistently wins for Laura

🤝 How sales and marketing can work together to build employee brands

Plus, Laura shares what she'd do differently if she were starting from zero today.

Meet Trevor Pyle, Head of Marketing at Profound.

In this episode we hear from Rahul Kothari, Director of Product and Partner Marketing at Tubi. Rahul shares his journey across BuzzFeed, TikTok, Frame.io, and Tubi, defining product marketing as "getting the right products to the right people at the right time with the right message." He discusses Tubi's ad-supported streaming model, innovative advertising formats, and team prioritization frameworks. Rahul advises against feature comparison matrices, favoring a jobs-to-be-done approach instead. He closes with a powerful reminder: while deliverables matter, building genuine relationships and trust is the ultimate differentiator for product marketers.

Most growth marketers have a dashboard that looks great and a P&L that tells a different story. Quentin Goumy, Growth Marketing Lead at Instant, has worked across dozens DTC brands and has strong opinions about why. In this episode, we get into what AI email marketing actually means, how a scammy-looking ad became their biggest growth lever, and the one mindset shift that separates good growth marketers from great ones. Spoiler: the basics always work. Most people just refuse to use them.

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Tanvi Reddy is a Product Marketing Manager at Clay, the AI-powered GTM platform redefining how sales and marketing teams do data enrichment and outreach. At Clay, she's at the intersection of product and go-to-market — translating what the platform can do into messaging that lands with practitioners.

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Shriya went from marketing TikTok's launch in India to leading go-to-market at Peloton and she has some strong opinions about what product marketing actually is. In this episode, she breaks down how she launched Strength Plus, why most PMMs think about launch all wrong, and the one mindset shift that separates good PMMs from great ones: your users are never the problem.

Meet Xuya, PMM at Shopify. in this episode she tells us about her journey from growth marketing to product marketing.

In this episode, I speak with Hope Chauland, a product marketer and career coach, to discuss her unconventional career journey from drama and entrepreneurship to cybersecurity at Microsoft. 

Hope shares insights on the differences between product and general marketing, strategies for career transitions, and the value of leveraging unique experiences. She emphasizes creative job applications, networking, and resilience in the face of setbacks. The conversation also explores Hope’s move into coaching, her passion for mentoring, and practical advice for standing out and building confidence in today’s competitive job market.

More about Hope:

Meet Karol, COO and co-founder of Healthnix, a healthtech startup. In this episode, we talk about his journey quitting a 9-5 job from Amazon in London, to starting a thrilling entrepreneurial journey, expanding a solution in the U.S.

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Introduction and Karol’s Background (00:00:09)

Educational Journey and Early Career Choices (00:02:25)

Amazon Experience and Realization (00:03:47)

Making the Leap from Corporate to Entrepreneurship (00:07:01)

Personal Development and Life Book Program (00:08:55)

The Role of Structure and Supportive Friendships (00:12:40)

Founding Healthnix and Personal Motivation (00:13:50)

The Co-Founder Invitation and Career Alignment (00:15:39)

Luck, Serendipity, and Intentionality in Founding (00:17:06)

Healthnix: Mission and Solution (00:18:12)

Market Expansion and US Focus (00:22:31)

Vision for Healthnix (00:24:46)

Advice for Aspiring Entrepreneurs (00:26:46)

In this episode, Gabrielle, a UK-based product marketer at the Association for Project Management (APM), shares her journey from general and event marketing in Shoreditch, London, to specializing in product marketing. 

She discusses the importance of setting boundaries, leveraging SEO and digital marketing skills, and collaborating across teams. Gabrielle highlights a successful book launch, “Neuroscience for Project Success,” detailing her strategic approach and use of search data. 

The episode offers practical insights on transitioning roles, measuring success, and the value of cross-functional teamwork in product marketing.