Just Curious - Can there be too many choices in design and construction? Fred and Barbara discuss a Ted Talk by Barry Schwartz, The Paradox of Choice, where he contemplates the exponential expansion of options and the consequences of that expansion. How does the availability of too many choices impact the design and construction process?

Watch Dr. Schwartz's Ted Talk at https://www.ted.com/talks/barry_schwartz_the_paradox_of_choice

Also referenced is a podcast by Greg McKeon, Episode 142. The Only Business Metric That Matters with Jeremy Utley, https://GregMcKeown.com

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