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When is there too much goodwill? Can you give away too much?

Pros

• Provide a sample of best quality
• Willing to pay more for higher quality
• Ensure that the fit for everyone is good

Cons

• Appear to be hiding something
• Stealing potential paying clients from yourself
• Time consuming for actual clients

Would you buy a car before a test drive? When does a test drive become a bad business case?

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Scott Schlofman
Mike Williams - Cell 801-635-7773

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