E180 – Tool Discovery and Selection Tips W/ Kevin Mullett

In this episode guest Kevin Mullett joined to talk not about specific tools to do X but really about the process of finding and incorporating them into you current work flows.

There are tons of tools available to us digital marketers for almost every issue or task but not all fit our budget, work flow, operating system or maybe just dont do exactly what we need today but in the future they will. So if you want to dig into lists of tools we have talked about in the past we have some links for you but if you want to really dig into how to find, where to find and how to evaluate links - read on or listen on!

Tool Shows & Reviews & Lists

Tools & Tips for Reusing Video and Audio ContentBing WordPress Plugin, Webmaster Tools & Guidelines W/ Fabrice CanelMDMC & Tools for Leveraging Google Search Console DataKeyword Tools for Trends and ShoppingSEO ToolsInstagram Tools for BusinessProductivity Tools for Digital MarketersTools for Influencer MarketingSMB With Limited Budget: Social Media ToolsWhat is the Best Transcription Service?Tips on How to Batch Content at ScaleLive Streaming Tips W/ Stephanie LiuWhat Goes Into Making a Podcast EpisodeWhat are the Best Podcast & Site Hosting OptionsCompetitive Research Beyond Just Keywords

There are likely some others we missed from our 179 past shows but this should help you dig into tools that you might be searching to help you!

Tip 1 - Always Be Looking

Kevin talks about how he is always cataloging and saving tools for future dates. He never knows what or when he might need a tool to help him and should one be recommended in an article, Tweet, conference presentation - he is going to catalog it as soon as he can.

The goal here is to try and stay ahead of when you need a tool for something and hopefully have some options or a short list to work from instead of not having time and not having an idea of where to even start looking.

Tip 2 - Where to Find Tools

Kevin finds tools all over but here are some quick places that are constantly having new tools listed that you can use daily in some cases. Here are just some of the sites that he uses to help find tools.

Product HuntBeta ListMoMB - Museum of Modern BetasStartUp ListAlternative ToReddit GroupsQuoraSearch Google Using Google Operators

Tip 3 - Organize Your Tools

Dave talks through how he uses Bookmarks and then Kevin goes into his very detailed process and setup. Whatever system you currently use or set up for yourself really doesn't matter so long as you stick to it and it works.

Kevin divides his bookmarks into the following:

articletool

Use a 3rd party bookmark tool, use your browser, use a local Excel file or Google Sheet - again it doesnt matter but just catalog them all somewhere.

More on Tools

The episode digs into some specific examples around how Kevin evaluates, talks to tool providers and just in general some additional stories and tips that you need to listen to really get the full details.

Lastly, towards the end of the episode Kevin dropped a resource that you can download that might help you. If you are interested in the Content Opportunity Report just follow the link and check it out.

Full Transcript

Matt Siltala: [00:00:00] Welcome to another exciting episode of the business of digital podcast, featuring your host, Matt  and Dave roar. Hey guys, excited to have everybody join us on another one of these business of digital podcast episodes. And today is going to be a fun one. We have a special guest for you, but before we get into that, as I always do, because I see that he's muted, I'm going to put Dave on the spot and say, How's it going, Dave,

Dave Rohrer: [00:00:28] it's going, they're done building the house.

Matt Siltala: [00:00:30] That was quick. Goodness.

Dave Rohrer: [00:00:31] Thank goodness.

Matt Siltala: [00:00:32] There's no construction sound behind you.

Dave Rohrer: [00:00:35] They're done. They're like a m