<p>Erich Joiner, founder of Tool of North America, talks about his side gig, driving a Porsche 911 GT3 R on the professional racing circuit. He also weighs in the benefits of learning filmmaking before digital, running a coffeeshop and crashing into a concrete wall at 120 mph.</p>

Erich Joiner, founder of Tool of North America, talks about his side gig, driving a Porsche 911 GT3 R on the professional racing circuit. He also weighs in the benefits of learning filmmaking before digital, running a coffeeshop and crashing into a concrete wall at 120 mph.

Tool of North America's founder on driving in the pro racing circuit

Introducing Ad Block, a new Ad Age podcast. Hosted by Ad Age’s own I-Hsien Sherwood and Alfred Maskeroni, Ad Block features personal, casual chats with big names in the industry. We’ve got one rule on this show: no guests can talk about their company or their clients. Get to know the people behind the ads you love—as they talk about anything but.

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Tool of North America's founder on driving in the pro racing circuit

Tool of North America's founder on driving in the pro racing circuit