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Tool of the Week Segment | Episode 31
BUILT 2 SCALE | TOOL OF THE WEEK | Episode 31 - November 28, 2025
Every week, Scotty and Matty break down the strategies, frameworks, and mental models that separate the world's best builders from everyone else.
This week's tools:
1. Embrace the Flywheel Effect
Your success operates like a business flywheel. All of your history and context from previous operations feeds into making your new product even better. Each win compounds the next.
2. Learn by Doing
Take a page from James Dyson's playbook: "Don't think too long about doing things, just go out and do them." When faced with a question, just go do it.
3. Curate Your Content Diet
Replace mindless scrolling with high-value content. Be ruthless about your triggers. If needed, start a fresh social media account focused on your domain expertise or entrepreneurship. Make your scrolling work for you.
4. Know Thyself Before You Hire
Ask yourself: What am I good at? Why me? What skills do I need around me? This clarity reveals whether you need a co-founder and helps identify your superpower.
5. Hire for Your Weaknesses
Hire for what is absolutely not your superpower. Early SpaceX had great rockets but was about to die until Elon hired a VP of sales to secure government contracts. Let go of the vine on non-superpower areas.
6. Clarify Your Vision in Writing
Put your vision in writing so new hires can take it away and explain it to their friends and family. As Mark Andreessen says, a CEO's greatest skill is the ability to tell a story. This attracts customers, talent, and capital.
7. Prioritize Foundational Roles
In the first three years of scaling, nail these three categories: Product (CTO), Brand (CMO), and Distribution (Head of Sales or Growth). Everything else can wait.
8. Block Out Thinking Time
Your role as a founder is to set the vision, not be completely operational. Block out sections of days with no tasks to do. Use this time to think about the vision or pivot into solving business problems.
Which tool resonates most with where you are right now?
Keen to stay ahead? Subscribe to Built 2 Scale on YouTube
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By Built 2 ScaleBUILT 2 SCALE | TOOL OF THE WEEK | Episode 31 - November 28, 2025
Every week, Scotty and Matty break down the strategies, frameworks, and mental models that separate the world's best builders from everyone else.
This week's tools:
1. Embrace the Flywheel Effect
Your success operates like a business flywheel. All of your history and context from previous operations feeds into making your new product even better. Each win compounds the next.
2. Learn by Doing
Take a page from James Dyson's playbook: "Don't think too long about doing things, just go out and do them." When faced with a question, just go do it.
3. Curate Your Content Diet
Replace mindless scrolling with high-value content. Be ruthless about your triggers. If needed, start a fresh social media account focused on your domain expertise or entrepreneurship. Make your scrolling work for you.
4. Know Thyself Before You Hire
Ask yourself: What am I good at? Why me? What skills do I need around me? This clarity reveals whether you need a co-founder and helps identify your superpower.
5. Hire for Your Weaknesses
Hire for what is absolutely not your superpower. Early SpaceX had great rockets but was about to die until Elon hired a VP of sales to secure government contracts. Let go of the vine on non-superpower areas.
6. Clarify Your Vision in Writing
Put your vision in writing so new hires can take it away and explain it to their friends and family. As Mark Andreessen says, a CEO's greatest skill is the ability to tell a story. This attracts customers, talent, and capital.
7. Prioritize Foundational Roles
In the first three years of scaling, nail these three categories: Product (CTO), Brand (CMO), and Distribution (Head of Sales or Growth). Everything else can wait.
8. Block Out Thinking Time
Your role as a founder is to set the vision, not be completely operational. Block out sections of days with no tasks to do. Use this time to think about the vision or pivot into solving business problems.
Which tool resonates most with where you are right now?
Keen to stay ahead? Subscribe to Built 2 Scale on YouTube