As the marketing industry – and the world at large – continues to experience its own digital transformation, marketers have seen an explosion of channels, platforms, and of course, data. To better understand the reality of today’s marketing landscape, and the tools at our disposal, we present our Tools of the Trade series.

In this episode, we sit down with Per Sjofors, Founder of Atenga Insights – a data-driven, predictive pricing service that combines market research with proprietary, AI-enabled analysis to measure and determine the prices customers are willing to pay.