As the marketing industry – and the world at large – continues to experience its own digital transformation, marketers have seen an explosion of channels, platforms, and of course, data. To better understand the reality of today's marketing landscape, and the tools at our disposal, we present our Tools of the Trade episode series.

Basis Technologies unifies planning, buying, optimization, and reporting so leaders get faster decisions and clearer accountability. In this partner spotlight, we talk with Leslie Johnson about how the RDI × Basis approach reduces operational drag, standardizes governance, and turns CTV/retail media investments into measurable outcomes—without adding headcount.