As the marketing industry – and the world at large – continues to experience its own digital transformation, marketers have seen an explosion of channels, platforms, and of course, data. To better understand the reality of today’s marketing landscape, and the tools at our disposal – look no further than Google Marketing Platform, Google’s unified advertising and analytics platform, built for smarter marketing and better results. In this episode, we’ll explore an integral part of the Google Marketing Platform, Analytics 360 – a suite of analytics products that allow enterprise marketers to analyze consumer behavior, develop relevant insights, and deliver a more engaging brand experience.