Josh Dougherty is a brand strategist, speaker, and the founder and CEO of A Brave New, a Seattle-based B2B digital marketing agency specializing in tech and healthcare. Over the last decade plus, he's worked with clients to develop unique brands and accelerate business growth using web design, inbound marketing, and account-based marketing strategies.

What you'll learn about in this episode:

• The importance of team-wide brand ownership, and why brand only becomes real when it's embraced across the entire organization, not just marketing, to drive authenticity, credibility, and emotional connection.
• How simple and easy-to-use tools empower your entire team to live out the brand.
• How to use a brand filter to create and apply 5-7 open ended questions that guide everyday decisions and help shape ideas to stay signed with your brand.
• How to implement branded behaviors to translate your brand into simple, actionable, behaviors that employees can consistently practice in their daily work.
• Why quarterly brand training matters: including ongoing, interactive training to keep the brand on top of mind and turn it into action through repetition, team discussion, and real commitments.
• How to develop messaging themes by defining 3-5 brand-aligned themes that guide all communications over time, creating consistency and improving brand recall.

Additional resources:

• Josh Dougherty on LinkedIn
• Josh Dougherty's speaking site
• A Brave New's Website