Tooru PLC (AIM:TOO) CEO Scott Livingston talked with Proactive's Stephen Gunnion about the company’s strategy to expand its challenger health and wellness brands, particularly OAF, Pulsin and Juvela. He began by highlighting recent distribution wins with Tesco and the Co-Op, noting that OAF has launched in Tesco and Pulsin’s footprint has grown.

"We have two really exciting challenger brands that we really think we can grow here," Livingston said, adding that 2026 will be focused on expanding distribution and closing the chapter on a solid 2025.

Livingston outlined a key operational shift as Pulsin transitions to contract manufacturing and co-locates with Juvela in Wales. This move is expected to improve margins and support scalability, with Tooru also maintaining strict standards around ingredient sourcing and manufacturing processes.

The CEO also discussed the divestment of Market Rocket, explaining the need to streamline operations and focus solely on brand development to better align with shareholder expectations.

A recently extended facility from Shawbrook Bank provides additional capital to support growth, particularly for OAF, while keeping Pulsin's financials separate to preserve clarity around performance.

Looking ahead, Livingston pointed to key retail wins, product launches and liquidity improvements as milestones to watch in 2026.

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