Ernesto sits down with Jake Madoff—a full-stack growth marketing leader who’s helped scale startups to multimillion-dollar revenue through advanced paid media strategies. Jake unpacks what entrepreneurs need before diving into ad spend, why testing is more important than instant results, and how to avoid the biggest mistakes founders make when launching campaigns. From crafting killer creative to setting realistic ROAS expectations, Jake shares proven tactics from the frontlines of digital growth. If you're an entrepreneur ready to scale smart, this conversation is your blueprint.

Chapters:

• 00:00:00 - Kicking Off with Ernesto & Jake Madoff
• 00:01:31 - Who Is Jake? Meet a Top 1% Growth Marketer
• 00:02:20 - Growth Marketing, Explained Like You're 10
• 00:03:14 - From Startup Struggles to Scaling Giants
• 00:04:48 - What Founders Need to Win with Paid Ads
• 00:05:23 - Why Testing Is the Real Secret to ROAS
• 00:08:17 - Crafting Creative That Actually Converts
• 00:12:17 - Targeting Tips: Who to Include, Who to Avoid
• 00:13:44 - Attribution 101: What’s Really Driving Sales?
• 00:17:37 - When Growth Outpaces Ops—What to Do Next
• 00:20:06 - Don't Pause Winning Ads—Do This Instead
• 00:22:17 - Want to Work with Jake? Here's How
• 00:23:11 - Final Thoughts & Where to Go from Here

Links and Resources:

• Jake Madoff on ⁠LinkedIn⁠
• Website
• ⁠⁠⁠⁠⁠⁠⁠⁠Design your Growth Strategy⁠⁠⁠⁠⁠⁠⁠
• Ernesto Mandowsky on ⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠
• ⁠⁠⁠⁠⁠⁠⁠⁠MDM Website⁠⁠⁠⁠⁠⁠⁠⁠

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