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Our episode guest is Allison Fitzpatrick, partner at Davis+Gilbert, a law firm that specializes in the advertising, marketing, and public relations space. She serves as an adviser in all aspects of marketing and advertising and brings her clients through understanding the power of social media, influencer marketing, native advertising, and other forms of emerging media.

Five things you’ll learn from this episode:

1.  What NFTs are and why they’re so popular in marketing
2. The rules behind sponsorships and endorsements
3. What to avoid in cannabis marketing
4. The new changes coming to children’s advertising and privacy
5. What to avoid with automatic renewal 

Quotables

• “NFTs are non-fungible tokens, and the reason it's on our list is because right now it is the hottest trend in marketing.” — @AllisonFitzpat1
• “In truth, if you told me a year ago that we'd still be talking about NFTs, I really did think it was a fad that was going to go away. But no, it's No. 1 on our list for a reason because it is the hottest trend in marketing and promotions right now.” — @AllisonFitzpat1
• “It's not just been a trend for a year – it's been a trend for 10 years right now. But 10 years ago they were called bloggers. Now they're called influencers, and some are even called TikTokers.” — @AllisonFitzpat1
• “I think it really does make a big difference in the marketing landscape by having the availability of some of these college athletes who have very powerful names right now.” — @AllisonFitzpat1
• “If you do not have enough supply to satisfy the reasonably anticipated demand, you really shouldn't advertise it because it could be considered bait-and-switch advertising.” — @AllisonFitzpat1

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About Allison Fitzpatrick

Allison Fitzpatrick  frequently counsels clients on new media issues, including social media, user-generated content, blogging, mobile marketing, and other emerging media. She develops clients’ blogging and social media policies and procedures and reviews clients’ social media campaigns to ensure compliance with the Federal Trade Commission’s endorsement guides and .com disclosure guides. 

Guest’s contact info and resources:

• Allison Fitzpatrick on Twitter
• Allison Fitzpatrick on LinkedIn 
• Davis+Gilbert LLP

Additional Resources:

• The Top 10 Advertising And Marketing Issues To Watch For In 2022

Additional Axia Resources:

• 3 tips for getting started with social media influencers
• The must-have influencer marketing dictionary

Support the show

• On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.
• On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.