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Top 10 Marketing Strategies with Traci Deforge Part 2

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Today is Part 2 of Marketing Strategies for businesses. During this episode, we discuss using paid advertising campaigns on social media, knowing the best social media platform for your business, and collaborating with influencers. Gaining knowledge about your target market is crucial to any successful business strategy. This episode provides excellent tips on considering which platforms to use and how to learn more about your ideal clients. Tune in today to discover the second set of marketing strategy tips! 

IN THIS EPISODE:

  • [8:55] Recap of the first four marketing strategies from Part I
  • [9:33] How to use paid advertising campaigns
  • [13:09] What social media platform is the best place to put ads?
  • [14:45] How do you know when your ad is testing well? 
  • [18:41] What is the difference between business to business vs. business to consumer? 
  • [21:50] How do you collaborate with influencers?
  • [25:32] Where do you find influencers?
  • [31:36] How to utilize in-person events, workshops, and webinars.  
  • [35:15] How to protect your business when partnering. 

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    KEY TAKEAWAYS:

    • Boosting posts lets you get your message out to more people. It doesn’t matter if you can pay $1 or $50 a boost; anything will help you gain traction and get eyes on your post. 
    • When deciding on which social media platform, consider what you are selling. If you are selling a product that people need to see, such as a hair salon, interior design, etc., you will want to go with Instagram or tik tok. LinkedIn will be a great platform if you work more with a business-to-business. 
    • There is a wide range of relationships with influencers and collaborators. Some influencers are paid to promote your product, but when starting out, you can also do free collaborations, such as having a guest on your podcast (so their followers will listen). If you have the funding available, companies are out there to match you to an approrpitate influencer for your product/business. 

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      Ask Brien ShowBy Peter Bronstein and Traci DeForge
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