We have the top takeaways from the Modern Retail Conference for anyone who was at the gorgeous Eau Palm Beach Resort and Spa in person and attended the three days of jam-packed content of workshops and keynotes, watched it virtually and furiously took notes, or had a little FMO because they could not attend. Let's face it, Thanksgiving has come and gone, and any notes you took are lost!

In order to do this recap episode justice, I need the one and only Bob Lanham by my side to assist me and shine some light on the top MRC takeaways. Bob joined CarNow in September of 2022 as Senior Vice President of Retail Development. While most of us know Bob from Meta (formerly Facebook) and called him everytime we had a Facebook issue, he has a rich digital/tech history previously being the Head of Automotive Retail atMeta where he was responsible for driving advertising and partnership demand for Meta’s apps globally. He started his automotive career at Toyota of Sarasota selling cars as a commission only sales representative before becoming the Internet Sales Manager and F&I Manager.

Alright, let’s do this. In no particular order, let’s jump into the top 10!

1. Name Change
2. Expanded Educational Tracks on Numerous Different Topics
3. Big Time Focus on the Ever Changing GA4 and the ASC 1.0 (Automotive Standards Council)
4. Using data to drive decisions while also understanding certain branding campaigns truly can’t be measured - Stop Trying. Are we using all this data we have to track the customer lifetime value?
5. Darren Doane - Mic Drop Moment for Creators
6. GLBA and XML/ADF - Still having the same discussion since January 2022. Also the “6-Month Extension'' doesn't apply to having your Jan 10th requirements in place (must conduct a security risk assessment and base you ISP on that this)
7. Kirk Preiser, Director of Retail Buying Experience, Audi
8. Changing Dealership Culture regarding Digital Retailing. How Toyota SmartPath Is Changing The Toyota Retail Experience With The Help of Its Dealers. Aligning Process with Technology: A Crucial Step in Building a Modern Sales Blueprint (SET & Proactive Dealer Solutions)
9. How We Embraced Conversational Commerce: Walt Massey Case Study
10. Removing Website Forms and Embracing Real-Time Retailing – Dealer Case Studies

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Chapters

0:00 Start

1:32 Before jumping into our top takeaways from MRC, let’s start with getting to know the incredible Bob Lanham and how he got into this crazy industry.

5:30 There's a reason why I specifically waited to do this recap a couple weeks after the Modern Retail Conference event. Whether you're watching virtually or attending the event live in person, we take all these notes in the hopes to implement everything we learn. A few weeks go by, it’s a holiday, and then the notebook you jotted all those life changing notes is nowhere to be seen. The hope is that this episode jogs a few “a-ha moments” for you all and you can return to crushing it and maybe even add a few more tricks to your trade!

9:03 Now while these are our takeaways, what are your top takeaways from MRC? What did we miss?

51:37 Lightning Round

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