In this conversation, Augie Johnston and Grant Ball discuss the 11 steps to succeed on YouTube and grow a channel. They cover topics such as coming up with a video topic, creating a clickable title, designing an eye-catching thumbnail, writing a hook, scripting the video, filming best practices, editing techniques, optimizing for search, promoting the video, engaging with the audience, and analyzing the performance of the video. In this conversation, Grant and Augie discuss various tips and strategies for creating and optimizing YouTube videos. They cover topics such as scripting, filming, editing, designing thumbnails, and optimizing videos for YouTube. They emphasize the importance of keeping the audience engaged through visual and audio changes, maintaining a good pacing in the editing process, and using effective thumbnails and titles to earn clicks. They also discuss the importance of organic growth and caution against running ads or promoting videos in irrelevant communities. Overall, they provide a comprehensive guide for creating successful YouTube videos.

Takeaways

• Coming up with a video topic requires understanding the industry, staying updated on trends, and finding ways to spin popular topics in a unique way.
• Creating a clickable title involves placing keywords at the beginning, asking intriguing questions, and using big numbers or interesting phrases.
• Designing an eye-catching thumbnail includes featuring a human face, using big text, and incorporating descriptive images.
• Writing a hook involves telling viewers what the video is about, why they should care, and what to expect, while also being entertaining and incorporating humor if possible.
• Scripting the video can be done by writing word-for-word scripts or creating outlines, depending on the style and content of the video.
• Filming best practices include prioritizing audio quality, ensuring good lighting, and considering different sets or locations to keep the video visually engaging.
• Editing techniques can enhance the pacing and flow of the video, and it's important to maintain a balance between informative and entertaining content.
• Optimizing for search involves using relevant keywords in the video description, tags, and title, as well as creating engaging and informative content that encourages viewers to watch and engage with the video.
• Promoting the video can be done through social media, collaborations, and engaging with the audience to encourage sharing and word-of-mouth promotion.
• Engaging with the audience includes responding to comments, asking for feedback, and creating a sense of community and connection with viewers.
• Analyzing the performance of the video involves tracking metrics such as click-through rate, watch time, and average view duration to understand what is resonating with viewers and make improvements for future videos. Change up the visuals and audio in your videos to keep the audience engaged
• Edit your videos to maintain a good pacing and remove redundant content
• Design eye-catching thumbnails and titles to earn clicks
• Optimize your videos by using relevant keywords, tags, and descriptions
• Focus on organic growth and avoid running ads or promoting videos in irrelevant communities