This episode discusses five key consumer trends predicted to shape the consumer packaged goods (CPG) industry in 2025.

They include:

- ultra-personalization

- digital engagement

- sustainability

- wellness

- authentic brand purpose.

The lively discussion examines each trend, providing examples of successful brand implementations and actionable strategies for CPG companies to adapt.

Denyse emphasises the importance of leveraging data, technology, and ethical practices to build meaningful consumer relationships and achieve growth.

Denyse concludes by urging CPG brands to prioritise consumer values and create genuine connections to thrive in the evolving market in 2025.