Art of the Brand: Author Edition

Top 3 Mistakes authors make when DIY-ing their websites


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The website is the home base for your author platform. Rather than Instagram where your audience can go view so many other accounts, your website is all about you. 

You have the opportunity to really show off who you are without any distractions from other social media accounts. It’s a definite must for every author--aspiring or published--both categories of authors can benefit.

However, if you don’t have a website yet, it can be tempting to go down the DIY route. It seems more affordable than hiring a web designer, but doing it yourself can lead to some...well...issues.

In this episode, we’ll be discussing: 

  • What can happen if you DIY your website
  • The top 3 mistakes authors make
  • The best thing to do for your site

Resources Mentioned:

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Music Credits: 

  • Music Credits: Introduction Music: https://audionautix.com/ Creative Commons Music by Jason Shaw on Audionautix.com Background Music: Naya by HaTom https://fanlink.to/HaTom Creative Commons — Attribution 3.0 Unported — CC BY 3.0 Free Download / Stream: https://bit.ly/naya-hatom Music promoted by Audio Library Naya – HaTom (No Copyright Music) Outro Music: Modular Ambient 04 | Royalty Free Music

Sources:

  • https://www.researchgate.net/publication/221516871_Trust_and_mistrust_of_online_health_sites
  • Sillence, Elizabeth & Briggs, Pamela & Fishwick, Lesley & Harris, Peter. (2004). Trust and mistrust of online health sites. Conference on Human Factors in Computing Systems - Proceedings. 663-670. 10.1145/985692.985776. 
  • http://komarketing.com/files/b2b-web-usability-report-2015.pdf
  • www.marshaelynwright.com

Sources consulted: 

  • https://rocketexpansion.com/author-websites/
  • https://www.sweor.com/firstimpressions
  • https://blog.hubspot.com/marketing/compelling-stats-website-design-optimization-list

Thank you so much for joining me today. If you enjoyed this episode, go ahead and subscribe to the podcast here. And if you're feeling extra inspired, leave a review

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Art of the Brand: Author EditionBy Anna McVey-Tyson