J.D. and Matt talked with Owner/Founder of Lime Design, Rodrigo Lima in this episode. We talk about simple containers for gum, and how even a simple design like that can and should require some innovation and competitive analysis! ALSO, Rodrigo unloads his TOP 3 tips for innovators to know as they get started on the design journey - listen in to find out what those are. 

The three of them critique a shark tank episode where the company is attempting to re-innovate car fresheners! 

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