Welcome back to another episode of Patients On Demand! Funnels, lead magnets, and upsells are all words you've probably heard thrown around a ton of times when it comes to having success marketing your private practice online. Today we will talk about the difference between a lead magnet and an upsell and how you should use some of these amazing resources you've created.

Maybe you've been making some great content while spending more time at home but aren't quite sure how to use it for maximum benefit. I want to encourage you by asking yourself one very important question, "what does my business need?".

Once you have that figured out, you can implement various tactics to make the best bang with these resources.

Tune in as I take you through three different ways to market your content as either a lead magnet, upsell, or even an avenue to a new business venture!